Why does Truck Masters advertise on your website one price on a truck but when I get there they tell me a different price? Also when I tell them that you show that the truck listed at the lower price is $4400 higher than CarCurguru says its worth, they do not hear what I am saying?

Classic Bait-and -Switch. The dealer just wants to get you there, or at least get your email and/or phone number, then will pester you. But this site has no control over that, dishonest dealers. ( I am in no way affiliated with this site, employee, nothing. Just try to answer questions when I can) I don't know how CarGurus arrives at the market values of listings, but have found them to be accurate

The price guide here is exactly that. A guide. I believe sites such as Kelley Blue Book and NADA are pricing authorities. For example, if you total your car the insurance company isn't going to give you what cargurus says it's worth. They'll go by Kelley Blue Book, NADA, or some other pricing authority and cut you a check. Our price guide here is basically saying "hey look, this is what other people are selling their cars for so if you see one for less it's worth a look. Or if you see one for way more, stay away." I could ask $15,000 for my '03 S-10 Pick Up with 286,000 miles on it. Is anybody going to buy it for that amount? Probably not. But on the other hand, if a dealership has a vehicle advertised at one price then you get there and they want a higher price, that's illegal! The internet is a form of advertising. Advertised prices must be honored! We were having a Holiday Sale at the NAPA store where I work. Half off on a certain type of bottle jack. Around about February someone came in and saw the sign (that should have been taken down January 1, but wasn't). He brought the jack up to the counter and the computer rang it up at the regular, non sale price. He directed my Manager to the sign and we had to sell him the jack half off. The sign was still on the sales floor and had no specific expiration date. OOPS!! Same is true when buying a vehicle. They can sell it for less than the advertised price, but not more. I'd report them to your local Office of Consumer Affairs HTH. -Jim