Toyota RAV4 vs Lincoln Aviator

The sixth-generation Toyota RAV4 now comes with more choice, including three distinct design themes, three powertrain and drivetrain options, and seven trim levels. It has a hybrid drivetrain as standard, offering a claimed 44 mpg combined, along with more standard features, a quicker operating system, and improvements across the board to bolster its bestselling position.

Verdict: The good gets better, but the RAV4's lineup is confusing enough to need a Venn diagram.

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.