Nissan Murano vs Genesis GV70

The fourth generation of the Murano comes with a new powertrain and lots of new features, including tech and comfort options making their way into this lineup for the first time ever. Yet Nissan has also, for some reason, felt it necessary to take away certain desirable offerings that used to be more affordably accessible. It sits at the upper end of the automaker’s crossover and SUV range, above the Nissan Kicks, the Nissan Rogue, the Nissan Pathfinder, and the Nissan Ariya, but below the larger Nissan Armada.

Verdict: We’ve got a lot of good things to say about this new Murano. The downgrades stick in our craw, but in reality, they represent just a small handful of the many changes that are generally quite positive.

There are some subtle alterations to the GV70’s exterior, most notably to the grille and lighting clusters. To find the biggest changes for 2026, though, you’ll have to look inside to see the very wide OLED display that dominates the view from the driver’s seat. In addition to the massive infotainment panel, the software that powers the GV70’s abundant technology and safety packages has gone through a comprehensive upgrade.

Verdict: While we’d love to see Genesis push the styling envelope a little further—recent concepts like the X Gran Coupe and Equator show what the Korean brand’s stylists are capable of—the 2026 GV70 remains near the head of its class of compact luxury crossovers. The GV70 is Genesis’ most popular model and represented 35% of total Genesis sales in the United States last year. Expect that trend to continue for the foreseeable future.