Land Rover Range Rover Velar vs Kia Sportage Hybrid

A luxury SUV with seating for five people, the 2024 Velar is one of four SUVs to wear Range Rover lettering across the leading edge of its hood. It slots into the lineup between the smaller Evoque and more capable Sport. This model year, the Velar receives several updates. They include design and comfort enhancements and several improvements to the standard infotainment system.

Verdict: The changes to the 2024 Range Rover Velar result in an appealing, if flawed, alternative to the best-sellers in the segment, such as the BMW X5 and Mercedes-Benz GLE-Class. If the Velar had more natural and less frustrating technology, it could raise its profile in the midsize luxury SUV segment considerably.

The Kia Sportage is the automaker’s longest-running nameplate in the United States. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid arrives at dealerships later this year in base LX, midlevel EX, and range-topping SX-Prestige trim levels (we drove SX-Prestige for this review). Note that this isn’t the same lineup as the non-hybrid Sportage, which gets SX, X-Line, and rugged X-Pro and X-Pro Prestige trim levels as well.