Kia Sportage vs Mazda CX-30

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in the United States, and has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year; it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia, but the X-Pro Prestige model doesn’t live up to the brand’s reputation for value.

If rear seat room and an accommodating cargo area are high on your wish list, skip the Mazda CX-30. If those things don’t matter as much as good looks, an upscale interior, rewarding driving dynamics, promising reliability, and top-notch safety ratings, then this Mazda delivers. This year, new Aire Edition trim levels, drivetrain and suspension enhancements, and a larger infotainment screen make the CX-30 even more appealing.

Verdict: We like the 2026 Mazda CX-30, but it’s not the right choice for everybody. The back seat and cargo area are cramped, and the infotainment controls are fussy. Otherwise, the CX-30 looks and feels like entry-luxury instead of entry-level.