Kia Sportage vs Audi Q5

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in the United States, and has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year; it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia, but the X-Pro Prestige model doesn’t live up to the brand’s reputation for value.

A year into its third generation, the Audi Q5 comes out swinging with screens, screens, and more screens in an attempt to hold its position as one of the bestselling compact luxury SUVs in the U.S. Audi customers and car enthusiasts, however, have panned the company's shift to a derivative exterior design and subpar interior materials while prices keep ratcheting higher. With thousands of test miles logged in Q5 models dating back to the first generation, we came to this Q5 review with an open yet highly critical mind, especially considering our Prestige test car’s roughly $65,000 asking price.

Verdict: Competent, not compelling, the Q5 meets expectations without setting the bar like it did in previous generations.