Ford Bronco vs Lincoln Aviator

Unlike some SUVs that only look like they were designed to excel in the dirt, the 2025 Ford Bronco delivers the goods. It’s more comfortable on streets and highways than the Jeep Wrangler and it offers buyers a wide range of variants to choose from.

Verdict: Buyers would do well to consider carefully how they plan to use their car day in and day out before making the decision to buy a new Bronco. While the 2025 Bronco is an extremely fun beast that’s a blast to play with on-road and off, it requires some serious compromises to use as a daily driver, and it's hardly a bargain.

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.