2025 Volvo XC90 vs 2026 Audi Q5

Volvo has had plenty of news this year, most recently with the introduction of the all-new, fully electric 2025 EX90. But that doesn’t mean the automaker is content to let its stalwart top sellers run on autopilot.

The second-generation XC90 gets its second substantial refresh for the 2025 model year. It’s still offered in Core, Plus, and Ultra trims and with a choice of mild-hybrid and plug-in hybrid powertrains, but Volvo has upped the ante. The midsize three-row gets updated styling, materials, and feature offerings, as well as some mechanical tweaks that aim to improve ride comfort and handling. We had the opportunity to experience the T8 and the B5 powertrains, both in Ultra trim, on a Volvo drive program in Europe.

Verdict: The Volvo XC90 was already quite a good vehicle. It’s earned its position as Volvo’s flagship SUV with oft-praised style and substance. For 2025, it has been made even better.

A year into its third generation, the Audi Q5 comes out swinging with screens, screens, and more screens in an attempt to hold its position as one of the bestselling compact luxury SUVs in the U.S. Audi customers and car enthusiasts, however, have panned the company's shift to a derivative exterior design and subpar interior materials while prices keep ratcheting higher. With thousands of test miles logged in Q5 models dating back to the first generation, we came to this Q5 review with an open yet highly critical mind, especially considering our Prestige test car’s roughly $65,000 asking price.

Verdict: Competent, not compelling, the Q5 meets expectations without setting the bar like it did in previous generations.