2026 Lincoln Aviator vs 2025 Jeep Wrangler

You know what you’re getting with the Jeep Wrangler: Iconic looks and legendary off-road ability but an overall package somewhat out of step with the times. Even so, it’s a model that’s continually evolving and Jeep does its best to appeal to the broadest cross-section of customers possible. You can get a Wrangler with two-door or four-door body styles, and your choice between three engines and seven trim levels. This year, all 2025 Wrangler models have standard power windows and door locks, the V6/automatic drivetrain returns to the lineup, while new colors include ’41 (drab green), Mojito (bright green), and Joose (orange).

Verdict: Rough, raw, and unrefined, the 2025 Wrangler is made for adventure and getting dirty. The top comes off. The doors come off. There are drain holes in the floor so that you can hose it out. This Jeep can be unpleasant to drive daily, yet we love it just the same.

The Ford Explorer appeals for its ability to haul the family while also towing a trailer. Its rear-wheel-drive (RWD) platform gives it a sporty character for a three-row SUV, and the top models are powerful. A gilded version of the Explorer, the Lincoln Aviator keeps the Ford’s more potent optional engine, while introducing far more interior quality and luxury. However, like other Lincolns, it sacrifices sportiness for a comfortable ride.

Verdict: The Ford Explorer’s towing capability and interior space are appealing, but for buyers who want a more comfortable and relaxing cabin, as well as more tech and style, the Lincoln Aviator is the step-up choice. Buyers who opt for the Dynamic Handling package can recapture some of the Ford’s body control, too.