2026 Lincoln Aviator vs 2026 Mazda CX-30

The Ford Explorer appeals for its ability to haul the family while also towing a trailer. Its rear-wheel-drive (RWD) platform gives it a sporty character for a three-row SUV, and the top models are powerful. A gilded version of the Explorer, the Lincoln Aviator keeps the Ford’s more potent optional engine, while introducing far more interior quality and luxury. However, like other Lincolns, it sacrifices sportiness for a comfortable ride.

Verdict: The Ford Explorer’s towing capability and interior space are appealing, but for buyers who want a more comfortable and relaxing cabin, as well as more tech and style, the Lincoln Aviator is the step-up choice. Buyers who opt for the Dynamic Handling package can recapture some of the Ford’s body control, too.

If rear seat room and an accommodating cargo area are high on your wish list, skip the Mazda CX-30. If those things don’t matter as much as good looks, an upscale interior, rewarding driving dynamics, promising reliability, and top-notch safety ratings, then this Mazda delivers. This year, new Aire Edition trim levels, drivetrain and suspension enhancements, and a larger infotainment screen make the CX-30 even more appealing.

Verdict: We like the 2026 Mazda CX-30, but it’s not the right choice for everybody. The back seat and cargo area are cramped, and the infotainment controls are fussy. Otherwise, the CX-30 looks and feels like entry-luxury instead of entry-level.