2025 Genesis GV80 vs 2026 Lincoln Aviator

The Genesis GV80 was introduced in 2021 and has proved itself to be a strong contender as a luxury crossover. Although the powertrain remains the same for 2025, the mid-size SUV gets a redesign both inside and out, adding a bit more sophistication, two new exterior colors and some sumptuous interior materials. We’ll see a sporty GV80 coupe with a supercharged engine later in 2025, but for now this traditional crossover is the company’s answer to luxury at an affordable price.

Verdict: Genesis improved the technology of the GV80 for 2025 by adding wireless Apple CarPlay and Android Auto, but the SUV returns poor fuel economy and the seats are far from comfortable. Still, the GV80 undercuts its European counterparts on price and definitely deserves a test drive.

The Ford Explorer appeals for its ability to haul the family while also towing a trailer. Its rear-wheel-drive (RWD) platform gives it a sporty character for a three-row SUV, and the top models are powerful. A gilded version of the Explorer, the Lincoln Aviator keeps the Ford’s more potent optional engine, while introducing far more interior quality and luxury. However, like other Lincolns, it sacrifices sportiness for a comfortable ride.

Verdict: The Ford Explorer’s towing capability and interior space are appealing, but for buyers who want a more comfortable and relaxing cabin, as well as more tech and style, the Lincoln Aviator is the step-up choice. Buyers who opt for the Dynamic Handling package can recapture some of the Ford’s body control, too.