2024 BMW 5 Series vs 2025 Kia K5

Long revered for how they make drivers feel, BMWs are credibly marketed as the ultimate driving machines. However, if the future is digital instead of analog, do driving dynamics still matter? And if not, what does BMW bring to the table? What makes one special? Desirable? Gives it a soul? Driving the all-new 2024 BMW 5 Series suggests that aside from design, technology, and comfort, the answer is not much—at least not in the 530i specification.

Verdict: Driving enjoyment is not a requirement in a luxury car. But it is in a BMW. That’s what separates a Bimmer from the crowd. While the new 2024 BMW 530i is a capable sports sedan that does double duty as a plush people mover, joy is missing from the recipe.

Kia has updated the stylish 2025 K5 with new exterior lighting, revised front and rear styling, and redesigned wheels. The only turbocharged version is now the GT sports sedan; other K5 models have a 2.5-liter four-cylinder with less real-world driving punch than the previously-standard turbo four. New technology, redesigned dashboard controls, and more standard features are also on the menu, and Kia’s family car remains a good value.

Verdict: Unfortunately, the 2025 Kia K5 still doesn’t offer a hybrid powertrain like its corporate cousin, the Hyundai Sonata, does. It’s also less enjoyable to drive, thanks to this year’s engine swap. However, the new tech impresses, the K5 remains stylish and comfortable, and it costs less than some rivals.