2023 Subaru Outback vs 2023 Lincoln Aviator
Overview | |
MSRP$51,370 | MSRP$28,395 |
Listings11 | Listings42 |
Ratings & Reviews | |
User Reviews | User Reviews |
Expert reviews7.0 out of 10 | Expert reviews7.8 out of 10 |
Pros
Cons
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Cons
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2023 Lincoln Aviator Reviews SummaryThere is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup. | |
2023 Subaru Outback Reviews SummaryPeople love crossover SUVs because they drive like cars but provide the utility of an SUV, and the Subaru Outback was one of the first modern crossovers when it went on sale almost 30 years ago. Now, the 2023 Subaru Outback gets several updates. The improvements include fresh styling, new infotainment and safety technologies, and a more accessible price point for the popular Onyx Edition, which features blacked-out exterior trim and water-resistant upholstery. These changes to the 2023 Outback build on the momentum established by the rugged Subaru Outback Wilderness, which debuted last year. | |
No video found | No video found |
Popular Features & Specs | |
Engine3.0L 400 hp V6 | Engine2.5L 182 hp H4 |
Drive TrainRWD | Drive TrainAWD |
Seating Capacity7 | Seating Capacity5 |
Horsepower | Horsepower182 hp @ 5800 rpm |
MPG City18 | MPG City26 |
MPG Highway26 | MPG Highway32 |
Engine | |
Engine Name3.0L 400 hp V6 | Engine Name2.5L 182 hp H4 |
Torque | Torque178 lb-ft @ 4400 rpm |
Horsepower | Horsepower182 hp @ 5800 rpm |
DrivetrainRWD | DrivetrainAWD |
Fuel Economy | |
MPG City18 | MPG City26 |
MPG Highway26 | MPG Highway32 |
Interior | |
Seating Capacity7 | Seating Capacity5 |
Safety | |
Front Crash Overall5 | Front Crash Overall5 |
Side Crash Overall5 | Side Crash Overall5 |
Dimensions & Capacity | |
Cargo Space17.8 cu ft | Cargo Space32.6 cu ft |
Curb Weight4745 lbs | Curb Weight3641 lbs |
Height69.6 in | Height66.4 in |
Length199.3 in | Length191.1 in |
Width89.9 in | Width82.0 in |
Wheelbase119.1 in | Wheelbase108.1 in |
Maximum Payload1615 lbs | Maximum Payload |
Number of doors4 | Number of doors4 |
Maximum Towing Capacity | Maximum Towing Capacity2700 lbs |
Overview | ||
MSRP | $51,370 | $28,395 |
Listings | ||
Ratings & Reviews | ||
User reviews | ||
Expert reviews | 7.0 out of 10Read full review | 7.8 out of 10Read full review |
Pros & cons | Pros
Cons
| Pros
Cons
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Summary | There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup. | People love crossover SUVs because they drive like cars but provide the utility of an SUV, and the Subaru Outback was one of the first modern crossovers when it went on sale almost 30 years ago. Now, the 2023 Subaru Outback gets several updates. The improvements include fresh styling, new infotainment and safety technologies, and a more accessible price point for the popular Onyx Edition, which features blacked-out exterior trim and water-resistant upholstery. These changes to the 2023 Outback build on the momentum established by the rugged Subaru Outback Wilderness, which debuted last year. |
Video | No video found | No video found |
Popular Features & Specs | ||
Engine | 3.0L 400 hp V6 | 2.5L 182 hp H4 |
Drive Train | RWD | AWD |
Seating Capacity | 7 | 5 |
Horsepower | 182 hp @ 5800 rpm | |
MPG City | 18 | 26 |
MPG Highway | 26 | 32 |
Engine | ||
Engine Name | 3.0L 400 hp V6 | 2.5L 182 hp H4 |
Torque | 178 lb-ft @ 4400 rpm | |
Horsepower | 182 hp @ 5800 rpm | |
Drivetrain | RWD | AWD |
Fuel Economy | ||
MPG City | 18 | 26 |
MPG Highway | 26 | 32 |
Interior | ||
Seating Capacity | 7 | 5 |
Safety | ||
Front Crash Overall | 5 | 5 |
Side Crash Overall | 5 | 5 |
Dimensions & Capacity | ||
Cargo Space | 17.8 cu ft | 32.6 cu ft |
Curb Weight | 4745 lbs | 3641 lbs |
Height | 69.6 in | 66.4 in |
Length | 199.3 in | 191.1 in |
Width | 89.9 in | 82.0 in |
Wheelbase | 119.1 in | 108.1 in |
Maximum Payload | 1615 lbs | |
Number of doors | 4 | 4 |
Maximum Towing Capacity | 2700 lbs | |
The 2023 Lincoln Aviator presented a sophisticated and luxurious appearance, with its modern Lincoln face and three-row midsize SUV design. It offered a choice between a standard twin-turbocharged 3.0-liter V6 engine and a plug-in hybrid version, both paired with a 10-speed automatic transmission. The Aviator's interior was lavish, featuring high-end materials like soft leather and a simulated suede headliner, though some chrome detailing felt less premium. The Black Label Grand Touring model, with its ambient lighting and electric door handles, aimed to provide an effortless and elegant experience, despite some design choices that seemed overly complex.
In contrast, the 2023 Subaru Outback underwent a facelift, adopting a more aggressive look with redesigned LED headlights, a restyled grille, and dark gray cladding. The Onyx Edition, with its black wheels and trim, complemented the bold design. The Outback's interior, especially in the Touring trim, was comfortable and upscale, featuring Java Brown leather and a cohesive design. While the Outback's styling changes were subjective, its practicality and comfort were undeniable, making it a versatile choice for those seeking utility and style.















The 2023 Lincoln Aviator Grand Touring, a plug-in hybrid, delivered impressive performance with 494 horsepower and 630 lb-ft of torque. Despite its added weight, the Aviator offered 21 miles of electric driving range and averaged 23 mpg in hybrid mode. The SUV's various driving modes allowed for efficient power management, and its adaptive suspension provided a smooth ride. However, the Aviator's drivetrain could be unpredictable, with inconsistent acceleration and braking behavior. While it handled well, it wasn't particularly engaging to drive, focusing more on comfort and isolation.
The 2023 Subaru Outback, with its standard 2.5-liter flat-four engine, produced 182 horsepower and 176 lb-ft of torque. While the CVT made good use of the power at lower speeds, the Outback felt underpowered for passing and climbing. The turbocharged XT models offered a more satisfying 260 horsepower and 277 lb-ft of torque, though at the cost of fuel efficiency. The Outback's AWD system and X-Mode traction system enhanced its off-road capabilities, and its suspension provided a comfortable ride. However, the standard engine's lack of power and fuel economy were disappointing, making the turbocharged option more appealing for those seeking better performance.
The 2023 Lincoln Aviator prioritized comfort with features like a four-zone automatic climate control system, heated and ventilated seats, and massaging front seats. The second-row captain's chairs were spacious, but the third-row seat was cramped and best suited for children. With the third row in use, cargo space was limited to 18.3 cubic feet, expanding to 77.7 cubic feet with the seats folded. The Aviator's interior was luxurious, but the third-row limitations and some design choices detracted from its overall practicality.
The 2023 Subaru Outback emphasized utility with its roof rack, dashboard storage shelf, and practical accessories. The Touring trim offered comfortable seating with power-adjustable, heated, and ventilated front seats, and heated rear seats. The Outback's interior was spacious, with ample legroom and storage options. Its cargo area provided 32.6 cubic feet of space, expanding to 75.6 cubic feet with the rear seats folded. The Outback's design made it easy to enter and exit, and its robust roof rack added to its practicality, though more interior storage would have been beneficial.
The 2023 Lincoln Aviator Black Label Grand Touring was equipped with a 10.1-inch touchscreen infotainment system featuring Apple CarPlay, Android Auto, and a WiFi hotspot. However, it ran on the outdated Sync 3 software, which struggled with voice recognition. The Aviator's 28-speaker Revel Ultima 3D audio system was impressive, and the Phone As A Key system offered convenience. The digital instrumentation and head-up display were user-friendly, but the Active Parking Assist 2.0 system was not tested. Overall, the Aviator's technology was advanced but hampered by the outdated software.
The 2023 Subaru Outback, except for the Base trim, featured an 11.6-inch Starlink touchscreen infotainment system with wireless Apple CarPlay and Android Auto. The system was improved for 2023, but the voice recognition remained subpar. The Outback offered a digital rearview mirror and a 180-degree front-view camera, though a surround-view camera was absent. The infotainment system's usability was enhanced, but the graphics and icons were not visually appealing. The wireless smartphone connectivity was a welcome addition, reducing clutter and reliance on the native voice recognition system.
The 2023 Lincoln Aviator came with Co-Pilot360 driver aids, including adaptive cruise control, forward-collision warning, and lane-keeping assist. The test vehicle had additional features like blind-spot monitoring and evasive steering assist. The Aviator's safety tech performed well on highways but struggled in dense traffic. The steering wheel controls were unnecessarily complex, adding frustration to the user experience. The Aviator received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA.
The 2023 Subaru Outback featured EyeSight driver-assist technology, including adaptive cruise control, automatic emergency braking, and lane-keeping assist. Higher trims offered additional features like blind-spot monitoring and automatic emergency steering. The Outback's safety systems were effective, though the adaptive cruise control and lane-centering assist felt artificial. The rear automatic braking system was incompatible with some driveways, requiring manual deactivation. The Outback earned top safety ratings from the IIHS, including in the new side-impact crash test.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Subaru Outback scores 7.8 out of 10. Based on these ratings, the Subaru Outback is the recommended choice, offering a better balance of practicality, safety, and value for consumers.
Choose the 2023 Subaru Outback if:
- You value practicality and utility with features like a robust roof rack and spacious interior.
- You seek a versatile vehicle with off-road capabilities and standard AWD.
- You prefer a more affordable option with a higher overall safety rating.
Choose the 2023 Lincoln Aviator if:
- You prioritize luxury and comfort with features like massaging seats and a high-end audio system.
- You desire a powerful plug-in hybrid with impressive horsepower and torque.
- You appreciate advanced technology, despite some outdated software.
CarGurus highlights

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Subaru Outback scores 7.8 out of 10. Based on these ratings, the Subaru Outback is the recommended choice, offering a better balance of practicality, safety, and value for consumers.
Choose the 2023 Subaru Outback if:
Shop Now- You value practicality and utility with features like a robust roof rack and spacious interior.
- You seek a versatile vehicle with off-road capabilities and standard AWD.
- You prefer a more affordable option with a higher overall safety rating.
Choose the 2023 Lincoln Aviator if:
Shop Now- You prioritize luxury and comfort with features like massaging seats and a high-end audio system.
- You desire a powerful plug-in hybrid with impressive horsepower and torque.
- You appreciate advanced technology, despite some outdated software.

By: CarGurus + AI
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