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2023 Subaru Outback vs 2023 Lincoln Aviator

2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Subaru Outback
2023 Subaru Outback
$28,395MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Subaru Outback
$28,395MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP

$51,370

MSRP

$28,395

Listings

11

Listings

42

Ratings & Reviews

User Reviews
User Reviews

Expert reviews

7.0 out of 10

Expert reviews

7.8 out of 10

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Great safety ratings

  • Excellent value for money

  • Impressive off-roading capability (for a crossover)

Cons

  • Underwhelming base engine

  • Potentially polarizing design

  • Frustrating voice recognition system

2023 Lincoln Aviator Reviews Summary

There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.

2023 Subaru Outback Reviews Summary

People love crossover SUVs because they drive like cars but provide the utility of an SUV, and the Subaru Outback was one of the first modern crossovers when it went on sale almost 30 years ago.

Now, the 2023 Subaru Outback gets several updates. The improvements include fresh styling, new infotainment and safety technologies, and a more accessible price point for the popular Onyx Edition, which features blacked-out exterior trim and water-resistant upholstery.

These changes to the 2023 Outback build on the momentum established by the rugged Subaru Outback Wilderness, which debuted last year.

No video found
No video found

Popular Features & Specs

Engine

3.0L 400 hp V6

Engine

2.5L 182 hp H4

Drive Train

RWD

Drive Train

AWD

Seating Capacity

7

Seating Capacity

5

Horsepower

Horsepower

182 hp @ 5800 rpm

MPG City

18

MPG City

26

MPG Highway

26

MPG Highway

32
2023 Lincoln Aviator
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Subaru Outback
2023 Subaru Outback
$28,395MSRP
Overview
Overview
OverviewShop Now
2023 Lincoln Aviator
$51,370MSRP
Overview
Overview
OverviewShop Now
2023 Subaru Outback
$28,395MSRP
Overview
Overview
OverviewShop Now

Overview

MSRP
$51,370
$28,395
Listings

Ratings & Reviews

User reviews

5.0

4.3

Expert reviews

7.0 out of 10

Read full review

7.8 out of 10

Read full review
Pros & cons

Pros

  • Great handling

  • Comfortable

  • Impressive stereo

Cons

  • Unimpressive electric range

  • Cramped third row

  • Outdated technology

Pros

  • Great safety ratings

  • Excellent value for money

  • Impressive off-roading capability (for a crossover)

Cons

  • Underwhelming base engine

  • Potentially polarizing design

  • Frustrating voice recognition system

Summary
There is a reason that Ford’s Lincoln luxury division emphasizes the ethos of “Quiet Flight” when discussing its products, and our 2023 Aviator Black Label Grand Touring proved itself the epitome of this concept. It quietly glides everywhere you go, swaddling you in comfort, luxury, and high-tech features. And Lincoln hasn’t altered this formula for the new model year. Aside from a new Jet Package (blacked-out trim) and a new Special Edition Luxe Package (black-painted roof), each newly available for Grand Touring models, there are no changes to the 2023 Aviator lineup.

People love crossover SUVs because they drive like cars but provide the utility of an SUV, and the Subaru Outback was one of the first modern crossovers when it went on sale almost 30 years ago.

Now, the 2023 Subaru Outback gets several updates. The improvements include fresh styling, new infotainment and safety technologies, and a more accessible price point for the popular Onyx Edition, which features blacked-out exterior trim and water-resistant upholstery.

These changes to the 2023 Outback build on the momentum established by the rugged Subaru Outback Wilderness, which debuted last year.

Video
No video found
No video found

Popular Features & Specs

Engine
3.0L 400 hp V6
2.5L 182 hp H4
Drive Train
RWD
AWD
Seating Capacity
7
5
Horsepower
182 hp @ 5800 rpm
MPG City
18
26
MPG Highway
26
32
Look and feel

2023 Lincoln Aviator

8/10

2023 Subaru Outback

7/10

The 2023 Lincoln Aviator presented a sophisticated and luxurious appearance, with its modern Lincoln face and three-row midsize SUV design. It offered a choice between a standard twin-turbocharged 3.0-liter V6 engine and a plug-in hybrid version, both paired with a 10-speed automatic transmission. The Aviator's interior was lavish, featuring high-end materials like soft leather and a simulated suede headliner, though some chrome detailing felt less premium. The Black Label Grand Touring model, with its ambient lighting and electric door handles, aimed to provide an effortless and elegant experience, despite some design choices that seemed overly complex.

In contrast, the 2023 Subaru Outback underwent a facelift, adopting a more aggressive look with redesigned LED headlights, a restyled grille, and dark gray cladding. The Onyx Edition, with its black wheels and trim, complemented the bold design. The Outback's interior, especially in the Touring trim, was comfortable and upscale, featuring Java Brown leather and a cohesive design. While the Outback's styling changes were subjective, its practicality and comfort were undeniable, making it a versatile choice for those seeking utility and style.

Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Picture of 2023 Lincoln Aviator
Performance

2023 Lincoln Aviator

7/10

2023 Subaru Outback

6/10

The 2023 Lincoln Aviator Grand Touring, a plug-in hybrid, delivered impressive performance with 494 horsepower and 630 lb-ft of torque. Despite its added weight, the Aviator offered 21 miles of electric driving range and averaged 23 mpg in hybrid mode. The SUV's various driving modes allowed for efficient power management, and its adaptive suspension provided a smooth ride. However, the Aviator's drivetrain could be unpredictable, with inconsistent acceleration and braking behavior. While it handled well, it wasn't particularly engaging to drive, focusing more on comfort and isolation.

The 2023 Subaru Outback, with its standard 2.5-liter flat-four engine, produced 182 horsepower and 176 lb-ft of torque. While the CVT made good use of the power at lower speeds, the Outback felt underpowered for passing and climbing. The turbocharged XT models offered a more satisfying 260 horsepower and 277 lb-ft of torque, though at the cost of fuel efficiency. The Outback's AWD system and X-Mode traction system enhanced its off-road capabilities, and its suspension provided a comfortable ride. However, the standard engine's lack of power and fuel economy were disappointing, making the turbocharged option more appealing for those seeking better performance.

Form and function

2023 Lincoln Aviator

7/10

2023 Subaru Outback

9/10

The 2023 Lincoln Aviator prioritized comfort with features like a four-zone automatic climate control system, heated and ventilated seats, and massaging front seats. The second-row captain's chairs were spacious, but the third-row seat was cramped and best suited for children. With the third row in use, cargo space was limited to 18.3 cubic feet, expanding to 77.7 cubic feet with the seats folded. The Aviator's interior was luxurious, but the third-row limitations and some design choices detracted from its overall practicality.

The 2023 Subaru Outback emphasized utility with its roof rack, dashboard storage shelf, and practical accessories. The Touring trim offered comfortable seating with power-adjustable, heated, and ventilated front seats, and heated rear seats. The Outback's interior was spacious, with ample legroom and storage options. Its cargo area provided 32.6 cubic feet of space, expanding to 75.6 cubic feet with the rear seats folded. The Outback's design made it easy to enter and exit, and its robust roof rack added to its practicality, though more interior storage would have been beneficial.

Technology

2023 Lincoln Aviator

6/10

2023 Subaru Outback

6/10

The 2023 Lincoln Aviator Black Label Grand Touring was equipped with a 10.1-inch touchscreen infotainment system featuring Apple CarPlay, Android Auto, and a WiFi hotspot. However, it ran on the outdated Sync 3 software, which struggled with voice recognition. The Aviator's 28-speaker Revel Ultima 3D audio system was impressive, and the Phone As A Key system offered convenience. The digital instrumentation and head-up display were user-friendly, but the Active Parking Assist 2.0 system was not tested. Overall, the Aviator's technology was advanced but hampered by the outdated software.

The 2023 Subaru Outback, except for the Base trim, featured an 11.6-inch Starlink touchscreen infotainment system with wireless Apple CarPlay and Android Auto. The system was improved for 2023, but the voice recognition remained subpar. The Outback offered a digital rearview mirror and a 180-degree front-view camera, though a surround-view camera was absent. The infotainment system's usability was enhanced, but the graphics and icons were not visually appealing. The wireless smartphone connectivity was a welcome addition, reducing clutter and reliance on the native voice recognition system.

Safety

2023 Lincoln Aviator

8/10

2023 Subaru Outback

9/10

The 2023 Lincoln Aviator came with Co-Pilot360 driver aids, including adaptive cruise control, forward-collision warning, and lane-keeping assist. The test vehicle had additional features like blind-spot monitoring and evasive steering assist. The Aviator's safety tech performed well on highways but struggled in dense traffic. The steering wheel controls were unnecessarily complex, adding frustration to the user experience. The Aviator received a Top Safety Pick from the IIHS and a five-star overall rating from the NHTSA.

The 2023 Subaru Outback featured EyeSight driver-assist technology, including adaptive cruise control, automatic emergency braking, and lane-keeping assist. Higher trims offered additional features like blind-spot monitoring and automatic emergency steering. The Outback's safety systems were effective, though the adaptive cruise control and lane-centering assist felt artificial. The rear automatic braking system was incompatible with some driveways, requiring manual deactivation. The Outback earned top safety ratings from the IIHS, including in the new side-impact crash test.

Cost Effectiveness

2023 Lincoln Aviator

6/10

2023 Subaru Outback

10/10

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Subaru Outback scores 7.8 out of 10. Based on these ratings, the Subaru Outback is the recommended choice, offering a better balance of practicality, safety, and value for consumers.

CarGurus highlights

Winning Vehicle Image

According to CarGurus experts, the overall rating for the 2023 Lincoln Aviator is 7.0 out of 10, while the 2023 Subaru Outback scores 7.8 out of 10. Based on these ratings, the Subaru Outback is the recommended choice, offering a better balance of practicality, safety, and value for consumers.

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By: CarGurus + AI

At CarGurus, our team of experienced automotive writers remain at the heart of our content operation, conducting hands-on car tests and writing insightful guides that are backed by years of industry experience. To complement this, we are harnessing AI to make our content offering more diverse and more helpful to shoppers than ever. To achieve this, our AI systems are based exclusively on CarGurus content, ratings and data, so that what we produce is both unique to CarGurus, and uniquely helpful to car shoppers.

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