2025 Lincoln Aviator vs 2025 Toyota Sequoia

In the midsize, three-row luxury SUV segment, the 2025 Aviator embraces the mid-century modern cues of the past while delivering a calm, unhurried sanctuary for the present. Yet, starting in 2025, this Lincoln simultaneously contains some of the most advanced technology of any of its rivals. Fresh styling and new thematic packages are also available; however, the previously offered plug-in hybrid model has not been reintroduced to the lineup, leaving a twin-turbocharged V6 as the sole engine option.

Verdict: Distinctive without resorting to polarization, the 2025 Lincoln Aviator is a compelling choice for people seeking a powerful, quiet, and comfortable luxury SUV. It’s been around since 2019, yet you can’t consider this Lincoln to be a relic thanks to its undeniable technological sophistication.

The 2025 Sequoia is Toyota’s full-size SUV, based on the same platform as the Tundra pickup truck and using the same i-Force Max hybrid powertrain. It seats up to eight people, holds up to 86.9 cubic feet of cargo, carries up to 1,730 pounds of payload, and tows up to 9,520 pounds of trailer. The new Sequoia 1794 Edition slots into the lineup as a Texas-themed luxury model, and it certainly is nice. But it cannot mask this SUV’s fundamental flaws.

Verdict: People buy full-size SUVs to carry lots of people, haul lots of cargo, and tow lots of weight. However, due to its packaging requirements, the Sequoia is a rock star only if you’re attaching a trailer to it, and even then, it’s not class-leading in capability.