2024 Genesis GV80 vs 2023 Ford Bronco

The 2023 Ford Bronco was a standout with its retro-cool styling and modern engineering, offered in nine distinct trim levels. Its blocky, upright shape, wide horizontal grille, and big round headlights were unmistakable, even from afar. The Base trim had a primitive, bare-bones look with steel wheels, while the Raptor trim showcased a wide stance, elevated height, and massive tires. The Heritage trim added nostalgic elements like a white grille, roof, and wheels, along with plaid seat upholstery. The Bronco's design was not just for aesthetics; functional features like cleats above the headlights and raised "fins" helped secure cargo and provided better vehicle corner awareness. Inside, the rugged theme continued with a broad dash, sealed switches, and waterproof materials, making it easy to clean after off-road adventures. The interior was more about durability than luxury, with sturdy handholds and practical storage options.

In contrast, the 2024 Genesis GV80 exuded luxury, especially in the Prestige Signature trim with its Matterhorn White Matte paint. The exterior featured dark chrome trim and stylish 22-inch wheels, though the black paint made the wheel design less visible. Inside, the Ultramarine Blue over Dune interior was decadent, with diamond-stitched Nappa leather, a suede headliner, and metallic accents. The GV80's cabin was equipped with ambient lighting, a 3D digital instrument cluster, and a wide touchscreen display, underscoring its status as a flagship Genesis SUV. Despite its luxurious appeal, the GV80's Prestige Signature trim was not necessarily more attractive than the regular Prestige model, and the wheel design was less impactful due to the paint choice.

The 2023 Ford Bronco offered three engine choices, starting with a 2.3-liter four-cylinder engine producing 300 horsepower and 325 pound-feet of torque, available with a seven-speed manual or a 10-speed automatic transmission. The optional 2.7-liter V6 engine increased power to 330 hp and 415 lb-ft of torque, paired only with the automatic transmission. The top-tier Bronco Raptor featured a 3.0-liter turbocharged V6 delivering 418 hp and 440 lb-ft of torque. All Broncos came with four-wheel drive and a two-speed transfer case. The base four-cylinder engine was adequate for most driving scenarios, while the 2.7-liter V6 suited the heavier four-door model. The Raptor's engine was an exercise in excess, providing exhilarating power. The Bronco's ride quality was bouncier than typical SUVs but more stable than a Jeep Wrangler, with quieter interiors and better highway tracking.

The 2024 Genesis GV80 offered two engine options: a turbocharged 2.5-liter four-cylinder engine with 300 horsepower and 311 pound-feet of torque, and a twin-turbocharged 3.5-liter V6 engine producing 375 hp and 391 lb-ft of torque. Both engines were paired with an eight-speed automatic transmission and standard all-wheel drive. The GV80 3.5T included upgraded front brakes and an adaptive damping suspension, providing a rewarding driving experience with swift acceleration and commendable grip from its P265/40R22 all-season tires. The GV80 was luxurious yet communicative, with a sporty feel and powerful brakes. However, the steering was unremarkable, and the driver's seat comfort was an issue on long trips. The GV80's adaptive damping suspension and AWD system contributed to its athletic performance, making it more engaging than expected.

The 2023 Ford Bronco's boxy shape provided ample interior space, with the four-door model offering easier access to rear seats. The two-door model had 22.4 cubic feet of cargo space, expanding to 52.3 cubic feet with seats folded, while the four-door offered 35.6 cubic feet, expanding to 77.6 cubic feet. However, the rear seats didn't fold flat, creating a step-up that hindered sliding longer cargo. The Bronco's design allowed for easy removal of fenders and doors, enhancing its off-road capabilities.

The 2024 Genesis GV80 3.5T Advanced was the only trim with a third-row seat, while the Prestige Signature held only four people due to its second-row captain's chairs. The GV80's interior featured artificial, real, or premium leather, with standard heated front seats and a power hands-free liftgate. Our test vehicle had a panoramic glass roof, triple-zone climate control, and ventilated front seats with massage programs. However, the seats were uncomfortable on long trips, and second-row legroom was limited. The GV80 offered 34.9 cubic feet of cargo space, expanding to 84 cubic feet with seats folded, but the rear center console height required caution when loading items.

The 2023 Ford Bronco integrated technology to enhance its off-road capabilities, featuring G.O.A.T. drive modes for various terrains and numerous camera views for tight confines. The Trail Turn Assist feature allowed for sharp turns by braking the inside rear wheel. The Bronco's infotainment system included wireless Apple CarPlay and Android Auto, with an available 12-inch display for ease of use.

The 2024 Genesis GV80 featured a 14.5-inch touchscreen infotainment display, with a control dial on the center console for easier access. The standard package included navigation, SiriusXM, and wired Apple CarPlay and Android Auto. The GV80 introduced a Wi-Fi hotspot in 2024 and offered wireless smartphone charging. The Prestige Signature added a head-up display and a digital key system. The GV80's infotainment display was user-friendly, with a pleasing graphical interface and minimal glare.

The 2023 Ford Bronco received partial crash test results from the NHTSA, with the four-door model earning four stars for frontal crash protection and three stars for rollover protection. The IIHS awarded it a "Good" rating in most crashworthiness tests. Standard safety features included forward collision warning, automatic emergency braking, and hill-start assist. Optional packages added features like blind-spot monitoring and adaptive cruise control.

The 2024 Genesis GV80 came with advanced driving-assistance systems, including a Blind-Spot View Monitor, Remote Smart Parking Assist, and Highway Driving Assist. The Blind-Spot View Monitor displayed video feeds in the digital instrument panel, while the Remote Smart Parking Assist allowed for autonomous parking. The GV80 received a Top Safety Pick+ rating from the IIHS and a five-star overall rating from the NHTSA.