2021 Lincoln Aviator vs 2021 Toyota Highlander

Only a few years ago, Lincoln was in a confusing space. Confusing because many of its cars overlapped with the nicest trims of vehicles from parent company Ford. It was also confusing because of the alphanumeric vehicle names. But Lincoln has ended both of those trends. First, Lincoln has returned to real names for its vehicles, such as the Corsair and Nautilus (Cadillac, are you listening?!).

But what’s in a name? This rebranding would be moot without a compelling product. In this respect, the American luxury brand has delivered, highlighted by the 2021 Lincoln Aviator. This three-row midsize SUV boasts modern technology, potent drivetrain options, and creature comforts that you might sooner find in a high-end German luxury sedan. But this newfound quality comes with a steeper price tag. So is it worth consideration against the likes of the Audi Q7 and RX 350L? Read on to find out.

Toyota hardly needs any help selling three-row Highlanders. It already sits close to the top of the sales charts for its segment, and few vehicles carry the name recognition as the Highlander, which enters into its 20th year of production.

But the three-row marketplace is a competitive one, and even after a 2020 redesign, Toyota would be foolish to rest on its laurels. As such, the Highlander enters this year with additional safety-feature technology listed as standard equipment.