2021 Kia Seltos vs 2021 Lincoln Aviator

The subcompact SUV segment has now grown to 18 vehicles and counting. It is one of the fastest-growing vehicle segments among new cars. This is in large part due to the combination of usable cabin space, efficiency, price, and confidence-inspiring ride height.

But even within this segment, there are two classes of vehicles. There are ones that feel somewhat watered down, such as the Ford EcoSport, Chevrolet Trax, and Nissan Kicks. And then there are subcompact SUVs that do not force the buyer to compromise. Options like the Hyundai Kona, Mazda CX-30, and Honda HR-V, and Subaru Crosstrek scale down the size of the SUV without pairing back on the quality or features.

The all-new 2021 Kia Seltos, slotted below the compact Kia Sportage and midsize Kia Telluride and Sorento, is very much in the latter group, and it may lead the pack out of the gate. The Seltos provides a high-quality cabin, the latest infotainment and safety technologies, and driving dynamics that go well beyond the segment status quo.

Only a few years ago, Lincoln was in a confusing space. Confusing because many of its cars overlapped with the nicest trims of vehicles from parent company Ford. It was also confusing because of the alphanumeric vehicle names. But Lincoln has ended both of those trends. First, Lincoln has returned to real names for its vehicles, such as the Corsair and Nautilus (Cadillac, are you listening?!).

But what’s in a name? This rebranding would be moot without a compelling product. In this respect, the American luxury brand has delivered, highlighted by the 2021 Lincoln Aviator. This three-row midsize SUV boasts modern technology, potent drivetrain options, and creature comforts that you might sooner find in a high-end German luxury sedan. But this newfound quality comes with a steeper price tag. So is it worth consideration against the likes of the Audi Q7 and RX 350L? Read on to find out.