2020 Lincoln Aviator vs 2021 Jeep Cherokee

The heyday for Lincoln was more than a half-century ago. Those postwar years of prosperity and optimism were the perfect time for cars like the Continental and others. They delivered comfort and luxury, wrapped in midcentury modern styling. Even as recently as the 1990s, Lincoln was still a popular brand, riding the SUV craze with its Navigator.

But after the turn of the century, Lincoln lost its ability to create new designs and looked inward and backward. Sure, retro-themed cars like the redesigned Mustang, PT Cruiser, and Chevy HHR had turned some heads, but none of those came from luxury brands. The BMWs and Mercedes of the world were all looking forward and pushing the envelope for contemporary automotive design. Meanwhile, Lincoln offered the MKX, which was based on the Ford Edge and featured ’66 Continental styling. Neat in a vacuum, but off-base compared to the modern luxury market.

This experimental phase with various retro looks coincided with the move to the MK-# alphabet-soup naming convention and big improvements in the Ford lineup, where top-end trims of the Fusion overlapped with an entry-level trim of the MKZ. The combination left Lincoln a confusing, anonymous afterthought in the modern luxury game.

But Lincoln is finally ready to change all that. It has a new cohesive design language, its focus is once again on luxury, and the three-letter naming convention that never meant anything to anyone other than Lincoln marketers is gone. The brand led with the 2017 Continental and 2018 Navigator, which are each impressive in their own right. But the company's lineup is growing and now includes the all-new 2020 Lincoln Aviator. Named after a luxury variant of the 2002-2005 Ford Explorer, this new Aviator is also based on the contemporary Explorer platform, but it's a luxury vehicle in its own right.

Much of the success of the Lincoln brand may hinge on this midsize, 3-row luxury SUV, so you need to consider its competition, such as the Audi Q7, Infiniti QX60, and all-new Cadillac XT6. Read on to learn if Lincoln’s take on luxury will stand out in a crowded competitive field.

The KL-generation Cherokee launched as a 2014 model and almost immediately began swirling in controversy. Jeep hadn’t offered a Cherokee in the United States since the 2001 model year, when the XJ Cherokee disappeared, replaced by two generations of the Jeep Liberty.

There was great excitement for this all-new Jeep. Lots of fans were hoping for a redo of the 1984 to 2001 Jeep Cherokee that really helped to define the midsize SUV class with a unibody and legendary toughness. “The 2014 Cherokee feels planted on the road, more carlike than trucklike…” read an early review in Car and Driver. A separate review from the same publication read: “If you have eyes, you’ve noticed that this Cherokee, code-named KL, makes no design references, other than with the grille, to the iconic, rectilinear XJ Cherokee.”

But the automotive industry isn’t necessarily in the business of fueling nostalgia. It’s interested in what it can sell in great numbers in the future, not what people liked 30 years ago. And what we’ve realized over the years is that the Cherokee is really good at what it does, and it’s capable of doing a lot more than you’d expect.

Jeep sells these at a rate of 240,000 annually, in a good year. The best the Jeep Liberty it replaced ever managed was 166,883 units before dropping off the face of the Earth entirely. Clearly, Jeep knew something we didn’t when it released the Cherokee.