2020 GMC Acadia vs 2021 Honda CR-V

Long story short, as a friend of mine likes to say, GMC screwed up. This is just my opinion, of course, but when GMC redesigned the Acadia for the 2017 model year, the SUV shrank in size and switched to a softer look in order to plug a huge hole in the Buick-GMC SUV lineup.

Fast-forward to 2020, and GMC may have decided this move was a bad idea. As part of a refresh, the new Acadia adopts bolder styling and adds a new AT4 trim level with greater off-roading capability. Additional changes include the availability of a new turbocharged four-cylinder engine, a new nine-speed automatic transmission, and new and updated technology.

These revisions do help the Acadia to better stand out in what is now an ocean of midsize SUVs, from Hyundai to Kia and Honda to Toyota, and everything in between, but it’s up to GMC to make people aware of this fundamentally good, but oh-so-vanilla SUV. And the company must also address the Acadia’s questionable value.

Even in a grim year, Honda is selling a staggering number of CR-Vs. The CR-V is the best-selling Honda by far. It’s also the second best-selling compact SUV, just behind the Toyota RAV4. And it's the fifth best-selling vehicle in the U.S., and if you take out all the commercial sales of full-size pickups it’s one of the two best-selling vehicles year in and year out.

So it’s hard to argue against the CR-V formula. Honda’s been at this almost as long as crossovers have been a thing, launching the CR-V in 1997—a year after the RAV4 debuted.

The funny thing is, aside from sales volume, there’s only one thing the CR-V particularly excels at. Aesthetics are subjective, but it would be hard to argue the CR-V is the best looking vehicle in its class. It’s not the cheapest. It’s not the best equipped, especially at the middle to lower trim levels. It’s not the fastest, nor is it the quietest, or the most fuel efficient. It’s not even the most reliable, showing up nowhere in J.D. Power's Most Reliable list.

So what makes it so appealing to American consumers? Let’s see if we can figure that out.