A mansion-size luxury sedan on a ranch budget.

The Genesis G90 exists for a very small number of car buyers. The Korean-made flagship of the Hyundai Motor Group is a satisfying car to drive, yet it has no direct competitor. No one who can afford a full-size luxury sedan suffers from sticker shock, and next to a brand-new Mercedes-Benz, BMW, Audi, Lexus, or Jaguar, there is no compelling reason to pay less for a Genesis. But against 2- or 3-year-old luxury sedans, a brand-new G90 can make lots of sense—if you're willing to forgo the high-tech features, performance, and cachet of established brands. Even without the discount price, the G90 is an exceptional vehicle on its own. For 2020, it's changing the entire face of Genesis.