Toyota Grand Highlander Pricing Analysis

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $53,722, representing a 28.5% increase from its MSRP, indicating strong demand for the latest model.
• Falling Prices with Age: The 2024 trim has the lowest current average price of $45,894, but still reflects a 6.8% decrease from its MSRP.
• Mid-Year Depreciation Trends: The 2025 model shows a lesser depreciation at -17.2%, suggesting that that model year has retained its value better than older models.

Model Year Pricing

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Major Cities: Philadelphia, PA has the highest average price at $49,119, likely due to increased demand or lower supply.
• Lowest Price Point in New York: The average price in New York, NY is $44,592, marking it as a more competitive market than others.
• Stable Prices Across Markets: Cities like Chicago, IL and Dallas, TX demonstrate relatively similar pricing trends, hovering around the $46K mark, indicating steady demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Dominant Mid-Tier Trims: The XLE AWD leads in inventory with 503 listings, reflecting consumer preference for well-equipped but not fully loaded options.
• Significant Price Gaps: The Platinum AWD is priced at $55,045, which is notably higher than the XLE FWD at $44,630, showing a premium for luxury features.
• Limited Inventory for Base Trims: Only 8 listings exist for the LE AWD, hinting at its rarity compared to other trims.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.