2026 Toyota Highlander Hybrid Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Price in Dallas: The Dallas market has the highest average price at $56,374, indicating strong demand and possibly lower supply for this model.
• Lowest Price in Philadelphia: Philadelphia offers the lowest average price at $56,991, reflecting a relatively price-sensitive market.
• Stable Pricing Across Major Cities: Markets like New York and Los Angeles show closer average prices, around the $52K-$55K range, indicating consistent demand throughout major urban hubs.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Leads Inventory: The XLE AWD with 625 listings is the most common trim, suggesting it is a benchmark for pricing and likely resonates well with consumer preferences.
• Premium Pricing for Platinum AWD: The Platinum AWD is the most expensive trim at an MSRP of $55,275, which reflects its additional luxury features and limited inventory.
• Limited AWD Offers Good Value: The Limited AWD trim is priced at $52,075, striking a balance between features and affordability, making it a compelling choice for shoppers.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• New Model at Premium: The 2025 Highlander Hybrid is priced at $53,129, approximately 13.4% above its MSRP, signaling strong demand right at its launch.
• Significant Depreciation in Older Models: The 2016 model shows a steep depreciation at -55.3% from its original MSRP, indicating buyers may find better value in newer vehicles that retain more of their initial value.
• 2020–2021 Models Offer Optimal Value: Recent models such as 2021 and 2022 significantly trench below their MSRPs, at -10.1% and -7.0%, offering prospective buyers attractive options that balance price and technology features.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.