How much does the 2024 Ford F-150 cost?

Prices have softened 9.51% compared to this time last year, making it a favorable time to shop this model year.

There are 9,817 listings available, which suggests solid inventory for comparison shopping.

If you find a listing below $46,320.85, that's toward the low end of the year-round range and worth acting on quickly.

Is the 2024 Ford F-150 a good car?

Yes — the 2024 Ford F-150 earns a 4.57/5 user rating and an 8.00/10 expert rating. The model scores 9/10 across Form and function and Technology.

Owners consistently praise its powerful engine choices, smooth driving experience, and strong towing capability. The review summary also points to a broad range of features at a more affordable price than higher trims.

The trade-offs are familiar ones: some buyers call out the lack of storage in the center console, the absence of push button start, and concerns about value at higher prices. In context, this is a truck aimed at buyers who want capability, technology, and versatility in one package.

With 34.5% of listings marked as good or great deals, you still have room to shop selectively.

Is the 2024 Ford F-150 reliable?

Owners rate it 4.57/5, a strong signal of long-term satisfaction.

The owner summary points to a truck people feel good about living with, especially because of its strong powertrain choices and broad feature set. It also emphasizes a smooth driving experience and good towing capability, which usually matter a lot in long-term ownership.

The expert notes reinforce that impression by describing the truck as capable, versatile, and easy to use day to day. Ford also includes a three-year/36,000-mile factory warranty and a five-year/60,000-mile powertrain warranty.

For used buyers, the main long-term risk is less about basic durability and more about choosing a well-kept example with the right equipment and condition.

What should I look for when buying a used 2024 Ford F-150?

Accident-free inventory is excellent at 93.2% — clean inventory, standard diligence applies.

You should still run a history report, especially if you are shopping higher-mileage trucks or examples with towing and work use. A pre-purchase inspection is worth prioritizing because the F-150’s configuration spread is wide, and condition can vary a lot from one truck to the next. Focus on wear items, interior condition, and whether the truck’s equipment matches how you plan to use it.

Key things to evaluate:

• Trim level: The base XL is pretty spartan, while higher trims add luxury touches like heated and ventilated leather seats, heated rear seats, wood trim, and ambient lighting. Mid trims can still show some cheap-looking surfaces and hard plastic touchpoints.
• Powertrain: The standard engine is a turbocharged 2.7-liter EcoBoost V6, while the available PowerBoost Hybrid uses a 3.5-liter turbo V6 hybrid with 430 horsepower and 570 pound-feet of torque. The 10-speed automatic transmission is standard across the lineup.
• Safety package: Every model gets Ford CoPilot 360 with automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. A 360-degree camera is recommended on higher trims, and Blue Cruise is available on Tremor and up.
• Infotainment: All trucks come with a 12-inch touchscreen running SYNC 4, plus wireless Apple CarPlay and Android Auto, a 5G LTE wireless hotspot, wireless charging, and a 12-inch digital gauge cluster.
• Fuel efficiency: The hybrid setup is rated at 22 mpg city, 24 mpg highway, and 23 mpg combined. The Raptor R returns 12 mpg combined.

Which 2024 Ford F-150 trim should I buy?

The 2024 Ford F-150 is offered in 8 trim levels: XL, XLT, Lariat, King Ranch, Platinum, Tremor, Raptor R, and Platinum Plus.

Here's the short version:

• Base trim: The XL is the most stripped-down version, and it misses the richer materials and comfort features found higher up the lineup.
• Sweet-spot trim: The XLT is the best value pick, especially with the optional hybrid engine and the added towing and comfort features that make it easier to live with.
• Premium/top trim: The King Ranch stands out for luxury, with heated and ventilated front leather seats, heated rear seats, wood trim, and ambient lighting.
• Off-road trim: The Raptor R is the most extreme choice, but its high price and specialized setup make it less practical for typical daily driving.

Blue Cruise is available on Tremor and higher trims, so that safety and convenience package is not standard across the lineup.

Is now a good time to buy a used 2024 Ford F-150?

This is a moderate buyer’s market, so you can shop selectively without expecting deep distress pricing everywhere.

• Deal availability: 34.5% of listings are priced as good or great deals.
• Inventory: There are 9,817 listings available.
• Price trend: Prices have softened 9.51% compared with last year.
• Clean inventory: 93.2% of listings are accident-free.

If you find a listing below $46,320.85, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2024 Ford F-150's resale value?

The current average of $47,429 sits slightly below last year's $52,414.

That price movement suggests the market has already adjusted downward, which can help future resale if you buy at the right number. If you pay close to the current average, you may have less cushion later if prices continue to soften. On the other hand, buying near the low end of the range gives you a better chance to preserve value.

Vehicles with strong owner satisfaction ratings, like this model year's 4.57/5, tend to retain buyer demand, which supports resale value over time.

Is the 2024 Ford F-150 safe?

The 2024 Ford F-150 earns five-star overall ratings from NHTSA, along with five-star side-crash and frontal-crash ratings, and four-star rollover ratings.

It earns a 8/10 safety score from our experts.

Every 2024 F-150 comes with Ford CoPilot 360, which includes automatic emergency braking, blind-spot monitoring, lane-keeping assist, and cross traffic alert. Ford also recommends moving up the trim line for a 360-degree camera, and Blue Cruise is available on Tremor and higher trims. New for this year are lane-change assist and lane-repositioning.

The main caveats are that adaptive cruise control is not standard, and the IIHS results include a Poor rating for front crashes, plus Poor seatbelt reminders and Marginal child seat anchors. That means you should pay close attention to trim content and safety equipment when shopping used.

Should I buy a 2024 Ford F-150 or consider a different year?

If you're weighing the 2024 against nearby model years, here's how to think about it:

Choose the 2024 if:

• 34.5% of listings are priced as good or great deals.
• Accident-free inventory is excellent at 93.2% — clean inventory, standard diligence applies.
• Price trend: Prices have softened 9.51% compared with last year.
• Owners rate it 4.57/5 — a strong satisfaction signal.
• This year adds a standard 12-inch touchscreen and an updated Blue Cruise system.

Consider the 2023 if:

• At $43,018, the 2023 costs less than the current year's $47,429 average.
• It adds the Raptor R and XLT Heritage Edition.

Consider the 2025 if:

• At $52,963, the 2025 costs more than the current year's $47,429 average.
• It brings more standard and optional driver-assistance systems.

The bottom line: If you want the best mix of current pricing, updated tech, and strong owner satisfaction, the 2024 is the smart default. If your priority is saving money, the 2023 is the better value play. If you want the newest safety and convenience content and can spend more, the 2025 is the upgrade path.

These recommendations are based on CarGurus' proprietary market data from August 14, 2026, CarGurus experts' opinions, and generative AI.