Used 2023 Toyota Prius for Sale nearMadison, WI

Compare 2023 Toyota Prius Trims

The 2023 Toyota Prius offers a range of trims from budget-friendly options to more feature-rich models, all with impressive fuel efficiency.

• Starting at $23,384
• Best MPG/MPGe: 57 city / 56 hwy
• Most Popular: LE FWD

Trim Overview

Prices updated weekly from CarGurus listings.

Quick Compare Table

Listing prices sourced from CarGurus — updated weekly. OEM specs from manufacturer data.

Missing data displayed as "—".

Trim Deep Dives

LE FWD — "Who It's For"

The LE FWD is the pick for shoppers who want excellent fuel efficiency without paying for extra features. It's also the most popular trim in the lineup.

• Avg. market price: $23,384 (updated weekly)
• MPG/MPGe: 57 city / 56 hwy
• Inventory: 1,147 listings — widest selection in the lineup
• View LE FWD listings

LE AWD — "Who It's For"

The LE AWD is the choice for buyers seeking all-wheel drive without a significant price increase. It balances capability and affordability well.

• Avg. market price: $27,611 (updated weekly)
• MPG/MPGe: 53 city / 54 hwy
• Inventory: 108 listings — lower availability; may limit negotiating room
• View LE AWD listings

XLE FWD — "Who It's For"

The XLE FWD is ideal for those wanting a blend of luxury and efficiency without going for the top-tier trims. It offers a comfortable ride with added features.

• Avg. market price: $27,286 (updated weekly)
• MPG/MPGe: 52 city / 52 hwy
• Inventory: 355 listings
• View XLE FWD listings

XLE AWD — "Who It's For"

The XLE AWD caters to shoppers who desire a sporty feel with the added benefit of all-wheel drive. It's a solid choice for varied driving conditions.

• Avg. market price: $27,682 (updated weekly)
• MPG/MPGe: 49 city / 50 hwy
• Inventory: 176 listings — lower availability; may limit negotiating room
• View XLE AWD listings

Limited FWD — "Who It's For"

The Limited FWD is perfect for buyers looking for premium features and comfort without the AWD price tag. It offers a well-rounded driving experience.

• Avg. market price: $29,138 (updated weekly)
• MPG/MPGe: 52 city / 52 hwy
• Inventory: 191 listings — lower availability; may limit negotiating room
• View Limited FWD listings

Limited AWD — "Who It's For"

The Limited AWD is for those who want top-tier features and all-wheel drive capability. It's a great choice for those needing performance in various conditions.

• Avg. market price: $29,990 (updated weekly)
• MPG/MPGe: 49 city / 50 hwy
• Inventory: 79 listings — lower availability; may limit negotiating room
• View Limited AWD listings

Trim Recommendations

Most Popular — LE FWD

With 1,147 active listings, the LE FWD is the clear volume leader in the lineup.

Browse LE FWD listings

Best Budget Option — LE FWD

At $23,384 avg market price — below the lineup median of $27,646 — it's the most accessible entry point.

Browse LE FWD listings

Best for Fuel Economy — LE FWD

The LE FWD leads the lineup with an impressive 57/56 MPG/MPGe.

Browse LE FWD listings

These recommendations are based on CarGurus' proprietary market data from November 12, 2026, CarGurus experts' opinions, and generative AI.

How much does the 2023 Toyota Prius cost?

Prices have softened 1.29% compared to this time last year, making it a favorable time to shop this model year.

There are 960 listings available, which suggests you should have a workable range of choices.

Is the 2023 Toyota Prius a good car?

Generally — the 2023 Toyota Prius earns a 4.3/5 user rating and a 7.5/10 expert rating. The model scores 9/10 across Look and feel and Safety.

The 2023 Prius is aimed at you if you want a hybrid that feels more complete than earlier versions: it pairs sleeker styling with a much stronger powertrain and a more modern cabin. The tradeoff is that you pay more for that broader appeal, and the engine can drone when you push it hard.

Cons: Significant price bump over previous model; engine can drone loudly when pushed hard.

With 35% of listings marked as good or great deals, the market still offers some room to shop selectively.

Is the 2023 Toyota Prius reliable?

Owners rate it 4.3/5, a solid signal of long-term satisfaction.

The 2023 Prius is built around a newer hybrid setup that adds power without giving up the fuel-sipping character the nameplate is known for. Its standard safety and comfort equipment also support the sense that this is a well-rounded daily driver rather than a stripped-down economy car.

The powertrain is described as more athletic and eager than before, with no lag to speak of in everyday driving. Toyota also notes that the car’s active safety systems are standard across the lineup, which helps reinforce confidence in long-term ownership.

For used buyers, the main ownership risk is paying more up front for a newer-generation Prius that still has some unknowns compared with older, long-established versions.

What should I look for when buying a used 2023 Toyota Prius?

Accident-free inventory is solid at 80.3% — always verify the vehicle history report.

You should still run a vehicle history report on any listing you like, even if the price looks attractive. A pre-purchase inspection is worth prioritizing, especially if you want to confirm the condition of the hybrid system, cabin wear, and any signs of prior damage. Focus on whether the car’s equipment matches the trim you’re considering, since the feature spread changes meaningfully across the lineup.

Key things to evaluate:

• Trim level: The base LE brings the essentials, while the XLE adds more comfort and convenience equipment, and the Limited adds the most upscale features. The base trim does not get the larger screen or the higher-end comfort upgrades that appear on upper trims.
• Powertrain: The 2023 Prius uses a new 2.0-liter four-cylinder engine paired with a more powerful electric motor and lithium-ion battery. Front-wheel-drive models make 194 total horsepower, while all-wheel-drive models make 196 total horsepower, and the setup is tuned for stronger everyday acceleration without losing efficiency.
• Safety package: Toyota Safety Sense 3.0 is standard on all trims and includes radar-based adaptive cruise control, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Blind-spot monitoring with rear cross-traffic alerts is also included, and Advanced Park is available on the Limited.
• Infotainment: The base LE and mid-grade XLE come with an 8-inch touchscreen with wireless Apple CarPlay and Android Auto. The XLE can be optioned with a 12.3-inch screen, and that larger display is standard on the Limited. All trims also get a 7-inch digital instrument cluster.
• Fuel efficiency: AWD adds $1,400 across the lineup, so factor that into your budget if you want the extra traction.

Which 2023 Toyota Prius trim should I buy?

The 2023 Toyota Prius is offered in 3 trim levels: LE, XLE, Limited.

Here's the short version:

• LE: This is the value play if you want the Prius experience at the lowest entry point. It includes the standard safety suite, wireless Apple CarPlay and Android Auto, and the core hybrid hardware, but it skips the more upscale comfort and convenience upgrades found higher up the range.
• XLE: This is the best-value trim for most shoppers because it adds a stronger mix of comfort and convenience features, including faux leather seats, a power driver’s seat, wireless smartphone charging, front and rear parking sensors, and a smart key. It’s the trim to target if you want the most balanced package.
• Limited: This is the trim to buy if you want the most equipment, including the larger touchscreen, JBL sound system, ventilated front seats, heated steering wheel, power tailgate, and Digital Key. It suits you best if you want the most premium Prius experience.

All trims get Toyota Safety Sense 3.0, including adaptive cruise control, lane-tracing assist, and Proactive Driving Assist.

Is now a good time to buy a used 2023 Toyota Prius?

This looks like a moderate, selective buyer’s market, so you can shop carefully without feeling rushed.

• Deal availability: 35% of listings are priced as good or great deals.
• Inventory: There are 960 listings available.
• Price trend: Prices have softened 1.29% compared with last year.
• Clean inventory: 80.3% of listings are accident-free.

If you find a listing below $26,063, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Toyota Prius's resale value?

The current average of $27,187 sits slightly below last year's $27,542.

That mild decline suggests the market has eased a bit, which can help you buy more confidently now. For a future seller, it also means you should expect resale value to depend heavily on condition, mileage, and how well the car is equipped.

Because the Prius still has strong efficiency appeal and broad shopper interest, well-kept examples should remain easier to move than less in-demand hybrids. The key is to buy smart now so you have less depreciation pressure later.

Vehicles with solid owner satisfaction ratings, like this model year's 4.3/5, tend to retain buyer demand, which supports resale value over time.

Is the 2023 Toyota Prius safe?

The 2023 Prius has Toyota’s latest suite of active safety features bundled together as Toyota Safety Sense 3.0.

It earns a 9/10 safety score from our experts.

Toyota Safety Sense 3.0 includes radar-based adaptive cruise control that works at any speed, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Those features are standard on all trims, and blind-spot monitoring with rear cross-traffic alerts is also included. Advanced Park is available on the Limited trim.

Should I buy a 2023 Toyota Prius or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 35% of listings are priced as good or great deals.
• Accident-free inventory is solid at 80.3% — always verify the vehicle history report.
• Price trend: Prices have softened 1.29% compared with last year.
• Owners rate it 4.3/5 — a solid satisfaction signal.
• It brings a major styling and power upgrade over earlier Prius models.

Consider the 2024 if:

• At $28,940, the 2024 costs more than the current year's $27,187 average.
• It adds stronger everyday practicality and available AWD.

The bottom line: If you want the better value, the 2023 is the smarter buy because it combines a lower average price with strong deal availability and a meaningful redesign. If you’re willing to spend more for the newer model year’s added practicality and broader appeal, the 2024 is worth a look.

How does the 2023 Toyota Prius compare to the 2023 Kia Niro?

Expert Pros & Cons (per CarGurus review team)

2023 Toyota Prius:

• Pros: More powerful than older Prius models, Sleek new styling, Excellent fuel efficiency.
• Cons: Significant price bump over previous model, Engine can drone loudly when pushed hard, Interior space and cargo room have decreased.

2023 Kia Niro:

• Pros: Multiple powertrain options, Fuel-efficient, Standard advanced safety features.
• Cons: All-wheel drive not available, Irritating transmission.

Our experts score the 2023 Toyota Prius 7.5/10 and the 2023 Kia Niro 7.7/10. The Prius stands out for its stronger powertrain and sharper styling, while the Niro edges it on overall expert score and offers multiple powertrain choices. If you care most about fuel efficiency and a more dramatic redesign, the Prius is the more distinctive pick; if you want a slightly higher-rated alternative with standard advanced safety features, the Niro is worth considering.

These recommendations are based on CarGurus' proprietary market data from November 10, 2026, CarGurus experts' opinions, and generative AI.