Used 2023 Toyota Prius for Sale nearMadison, WI

Compare 2023 Toyota Prius Trims

The 2023 Toyota Prius offers a range of trims from budget-friendly to feature-rich options, all with impressive fuel efficiency.

• Starting at $25,580
• Best MPG/MPGe: 57 city / 56 hwy
• Most Popular: LE FWD

Trim Overview

Prices updated weekly from CarGurus listings.

Quick Compare Table

Listing prices sourced from CarGurus — updated weekly. OEM specs from manufacturer data.

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Trim Deep Dives

LE FWD — "Who It's For"

The LE FWD is the pick for shoppers who want the best value without paying for extra features. It's also the most popular trim in the lineup.

• Avg. market price: $25,580 (updated weekly)
• MPG/MPGe: 57 city / 56 hwy
• Inventory: 978 listings
• View LE FWD listings

LE AWD — "Who It's For"

The LE AWD is the pick for shoppers who want all-wheel drive without stepping up to a higher price point. It's a solid choice for those needing extra traction.

• Avg. market price: $28,746 (updated weekly)
• MPG/MPGe: 53 city / 54 hwy
• Inventory: 68 listings — lower availability; may limit negotiating room
• View LE AWD listings

XLE FWD — "Who It's For"

The XLE FWD is the pick for shoppers who want a well-rounded set of features without going for the top trim. It balances comfort and technology nicely.

• Avg. market price: $28,711 (updated weekly)
• MPG/MPGe: 52 city / 52 hwy
• Inventory: 313 listings
• View XLE FWD listings

XLE AWD — "Who It's For"

The XLE AWD is the pick for shoppers who want sporty performance with all-wheel drive. It offers a blend of features and capability for varied conditions.

• Avg. market price: $29,402 (updated weekly)
• MPG/MPGe: 49 city / 50 hwy
• Inventory: 143 listings — lower availability; may limit negotiating room
• View XLE AWD listings

Limited FWD — "Who It's For"

The Limited FWD is the pick for shoppers who want premium features without the highest price tag. It offers a luxurious feel in a practical package.

• Avg. market price: $30,681 (updated weekly)
• MPG/MPGe: 52 city / 52 hwy
• Inventory: 181 listings — lower availability; may limit negotiating room
• View Limited FWD listings

Limited AWD — "Who It's For"

The Limited AWD is the pick for shoppers who want top-tier features with all-wheel drive capability. It's ideal for those who need luxury and performance.

• Avg. market price: $31,692 (updated weekly)
• MPG/MPGe: 49 city / 50 hwy
• Inventory: 81 listings — lower availability; may limit negotiating room
• View Limited AWD listings

Trim Recommendations

Most Popular — LE FWD

With 978 active listings, the LE FWD is the clear volume leader in the lineup.

Browse LE FWD listings

Best Budget Option — LE FWD

At $25,580 avg market price — below the lineup median of $29,074 — it's the most accessible entry point.

Browse LE FWD listings

Best for Fuel Economy — LE FWD

The LE FWD leads the lineup with an impressive MPG/MPGe of 57/56.

Browse LE FWD listings

These recommendations are based on CarGurus' proprietary market data from September 17, 2026, CarGurus experts' opinions, and generative AI.

How much does the 2023 Toyota Prius cost?

Prices are up 1.77% year-over-year — a sign of continued demand for this model year.

There are 903 listings available, which suggests a healthy amount of inventory for shoppers to compare.

Is the 2023 Toyota Prius a good car?

Generally — the 2023 Toyota Prius earns a 4.33/5 user rating and a 7.5/10 expert rating. The model scores 9/10 across Look and feel and Safety.

The 2023 Prius stands out as a hatchback that pairs a sleeker design with a big jump in power, while still keeping the efficiency focus that defines the nameplate. It also brings impressive standard safety features and a reasonable suite of interior tech and comfort features, which makes it appealing if you want a modern-feeling hybrid for everyday use.

The trade-offs are real, though: the price is up significantly versus the previous model, the engine can drone loudly when pushed hard, and interior space and cargo room have decreased.

The model’s 33.0% good-or-great deal rate suggests there are still worthwhile listings to find.

Is the 2023 Toyota Prius reliable?

Owners rate it 4.33/5, a solid signal of long-term satisfaction.

The 2023 Prius is presented as a hybrid that keeps its efficiency-first mission while adding more power and a more polished driving feel. Its new powertrain is described as more athletic and eager than before, with ample acceleration for everyday driving, and the ride remains composed over rough surfaces.

The performance notes also point to a car that feels more modern and more capable without losing the fuel-sipping character that made the Prius famous. On the cost side, the higher starting price is a notable change, but the model’s standard equipment and efficiency help support the ownership case.

For used buyers, the main long-term risk is paying more upfront for a car whose value depends on whether you prioritize efficiency and modern features over maximum space and low purchase price.

What should I look for when buying a used 2023 Toyota Prius?

Accident-free inventory is solid at 85.7% — always verify the vehicle history report.

You should still check the vehicle history report carefully and prioritize a pre-purchase inspection, especially if you’re comparing cars with similar prices. Focus on overall condition, since the model’s value proposition depends heavily on whether the car has been well cared for and whether the equipment you want is actually present.

Key things to evaluate:

• Trim level: The LE brings the essentials, including the standard safety suite and an 8-inch touchscreen, while the XLE adds 19-inch wheels, faux leather seats, a power driver’s seat, wireless smartphone charging, front and rear parking sensors, and a smart key. The Limited adds the larger screen, glass roof, JBL sound system, ventilated front seats, heated steering wheel, power tailgate, and Digital Key.
• Powertrain: You get a new 2.0-liter four-cylinder engine paired with a more powerful electric motor and lithium-ion battery. FWD models make 194 total horsepower, while AWD models make 196 total horsepower, and the car uses a continuously variable automatic transmission.
• Safety package: Toyota Safety Sense 3.0 is standard on all trims and includes radar-based adaptive cruise control, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Blind-spot monitoring with rear cross-traffic alerts is also included, while Advanced Park is available on the Limited.
• Infotainment: The LE and XLE come with an 8-inch touchscreen with wireless Apple CarPlay and Android Auto. The XLE can be optioned with a 12.3-inch screen, and that larger display is standard on the Limited. All trims also get a 7-inch digital instrument cluster.
• Fuel efficiency: The model keeps its fuel-sipping character, and AWD adds $1,400 across the lineup.

Which 2023 Toyota Prius trim should I buy?

The 2023 Toyota Prius is offered in 3 trim levels: LE, XLE, Limited.

Here's the short version:

• LE: This is the value-focused choice if you want the Prius experience at the lowest entry price. It includes the standard safety suite, an 8-inch touchscreen with wireless Apple CarPlay and Android Auto, and the core hybrid hardware without extra frills.
• XLE: This is the best-value trim for most shoppers because it adds a stronger mix of comfort and convenience features, including 19-inch wheels, faux leather seats, a power driver’s seat, wireless smartphone charging, front and rear parking sensors, and a smart key.
• Limited: Choose this if you want the most equipment, including the larger screen, glass roof, JBL audio, ventilated front seats, heated steering wheel, power tailgate, and Digital Key.

All trims get Toyota Safety Sense 3.0, and the Limited can also be optioned with Advanced Park.

Is now a good time to buy a used 2023 Toyota Prius?

This looks like a moderate, selective-buyer market, so you should shop carefully and compare listings closely.

• Deal availability: 33.0% of listings are priced as good or great deals.
• Inventory: There are 903 listings available.
• Price trend: Prices are up 1.77% year-over-year.
• Clean inventory: 85.7% of listings are accident-free.

If you find a listing below $26,063, that's toward the low end of the year-round range and worth acting on quickly.

What is the 2023 Toyota Prius's resale value?

The current average of $28,506 sits slightly above last year's $28,010.

That year-over-year increase suggests the market has remained supportive of this model year, which is a positive sign if you plan to sell later. A stable or rising price trend usually means buyers still see value in the car’s mix of efficiency, style, and standard equipment.

The Prius also benefits from strong shopper interest relative to its segment, which can help keep demand steady when you eventually list it. If you buy well and keep the car in good condition, that should help preserve more of its value over time.

Vehicles with solid owner satisfaction ratings, like this model year's 4.33/5, tend to retain buyer demand, which supports resale value over time.

Is the 2023 Toyota Prius safe?

The 2023 Prius has Toyota’s latest suite of active safety features bundled together as Toyota Safety Sense 3.0.

It earns a 9/10 safety score from our experts.

That standard suite includes radar-based adaptive cruise control that works at any speed, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. You also get stability control, traction control, eight airbags including seat-mounted side airbags, and blind-spot monitoring with rear cross-traffic alerts.

All of those driver-assistance features are standard on every trim, so you do not need to move up the lineup to get the core safety package. The Limited trim can also be optioned with Advanced Park.

Should I buy a 2023 Toyota Prius or consider a different year?

If you're weighing the 2023 against nearby model years, here's how to think about it:

Choose the 2023 if:

• 33.0% of listings are priced as good or great deals.
• Accident-free inventory is solid at 85.7% — always verify the vehicle history report.
• Price trend: Prices are up 1.77% year-over-year.
• Owners rate it 4.33/5 — a solid satisfaction signal.
• It brings a major redesign with more power and a sleeker look.

Consider the 2024 if:

• At $29,975, the 2024 costs more than the current year's $28,506 average.
• It adds available plug-in hybrid power and up to 57 mpg combined.

The bottom line: If you want the newer design and strong standard safety at a lower average price, the 2023 is the smarter starting point. If you’re willing to spend more for the next model year’s added efficiency and available plug-in hybrid setup, the 2024 is the better upgrade path. For price-sensitive buyers, the 2023 remains the more approachable buy.

These recommendations are based on CarGurus' proprietary market data from September 15, 2026, CarGurus experts' opinions, and generative AI.