Used 2023 Toyota Prius for Sale near Madison, WI
39 results
CarGurus Analysis:
2023 Toyota Prius
With 550 currently listed for sale and an average price of $27,705.00, 27.5% of 2023 Toyota Priuses for sale on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars.
81.6% of 2023 Prius models on CarGurus are accident free.
The 2023 Toyota Prius features a complete redesign that combines sleek aesthetics with improved power and efficiency, now boasting a total of 194 horsepower from its new hybrid powertrain.
CarGurus Analysis: 2023 Toyota Prius
overall
Summary
With 550 currently listed for sale and an average price of $27,705.00, 27.5% of 2023 Toyota Priuses for sale on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars.
81.6% of 2023 Prius models on CarGurus are accident free.
The 2023 Toyota Prius features a complete redesign that combines sleek aesthetics with improved power and efficiency, now boasting a total of 194 horsepower from its new hybrid powertrain.
Why it stands out
The 2023 Toyota Prius marks a significant evolution in the hybrid market, ushering in a much more appealing design that turns heads rather than fading into the background. With its enhanced powertrain delivering 194 horsepower, drivers can enjoy a noticeably more spirited performance without compromising on fuel efficiency, a hallmark of the Prius line. Notably, this new generation retains impressive safety features, including the comprehensive Toyota Safety Sense 3.0 suite, making it a robust choice for families and eco-conscious consumers alike. Despite a higher starting price than its predecessor, the model's advancements in style, comfort, and performance are clear indicators of the value being offered. While certain interior dimensions have slightly decreased, the trade-off for a more dynamic driving experience and an overall upgrade in design and technology makes the 2023 Prius stand out in today's market.
Other model years to consider
- Average price: $14,487.00
- Good/great deal percentage: 31.2%
- User rating: 5 / 5
- Total listings: 622
- Average price: $10,386.00
- Good/great deal percentage: 29.0%
- User rating: 5 / 5
- Total listings: 697
- Average price: $28,856.00
- Good/great deal percentage: 28.4%
- User rating: 5 / 5
- Total listings: 580
This analysis is based on CarGurus' proprietary market data from May 11, 2026, CarGurus experts' opinions, and generative AI.
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4.4 Overall rating
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Dale G
Reviewed a 2023 Toyota Prius on Jul 21, 2024
The information on the dash display might take some time to become familiar with. On my test drive I had trouble finding information that I wanted, partly because the graphics seem small compared to in my older Prius.
Old C
Reviewed a 2023 Toyota Prius on Jul 26, 2023
I got my XLE for 1000 under retail price. Right place right time I guess and so far I only have a few miles on it. So not to much to say other than it has remote start that is not listed on the window sticker and all the controls are easy to do. My biggest pet peeve is the antenna does not pick up my stations that my other Prius did in my driveway but they do come in down the road. Love the detail on the body lines that doesn’t look like the old ones. So far fuel mileage is way off on the estimate left for cruising range. Happy with Prius and will continue to buy them. Had the last one for almost 10 years so fingers crossed.
Rob G
Reviewed a 2023 Toyota Prius on Apr 29, 2024
Great purchase Love the 60 mpg! Great daily driver A toy also - not like my corvette or truck but a great car for long distance driving
2023 Toyota Prius Trims
| Trim type | MSRP |
|---|---|
| LE FWD | $27,450 |
| LE AWD | $28,850 |
| Limited AWD | $35,865 |
| Limited FWD | $34,465 |
| XLE FWD | $30,895 |
| XLE AWD | $32,295 |
2023 Toyota Prius Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of 2023 Toyota Prius prices has changed over time.
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