Used 2023 Toyota Prius for Sale near Wisconsin
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 29,845
- Stock #:
- K6412A
- VIN:
- JTDADABU4P3005628


Sponsored by Toyota of Fox Lake
2023 Toyota Prius
Limited AWD
29,845 mi
$32,586
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Guardian Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 11,927
- Stock #:
- P23535
- VIN:
- JTDACAAU7R3040610

Sponsored Listing
2024 Toyota Prius
Limited FWD
11,927 mi
$34,747
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 16,859
- Stock #:
- P23568
- VIN:
- JTDADABU4R3021329

Sponsored Listing
2024 Toyota Prius
XLE AWD
16,859 mi
$33,381
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 59,543
- Stock #:
- 70271069
- VIN:
- JTDACAAU4P3010719

-$1,000
2023 Toyota Prius
Limited FWD
59,543 mi
$29,547
$28,547
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 2,194
- Stock #:
- 94725A
- VIN:
- JTDADABU8R3023472

2024 Toyota Prius
XLE AWD
2,194 mi
$34,394
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Brown (TAN)
- Transmission:
- Automatic
- Mileage:
- 64,395
- Stock #:
- 29153045
- VIN:
- JTDKAMFU2N3159020

2022 Toyota Prius
Limited FWD
64,395 mi
$27,297
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Black
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 49,452
- Stock #:
- D20019
- VIN:
- JTDACAAU8R3028997

2024 Toyota Prius
LE FWD
49,452 mi
$23,960
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 13,957
- Stock #:
- 016076
- VIN:
- JTDADABU9R3016076

2024 Toyota Prius
XLE AWD
13,957 mi
$32,997
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 29,845
- Stock #:
- K6412A
- VIN:
- JTDADABU4P3005628

2023 Toyota Prius
Limited AWD
29,845 mi
$32,586
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Silver
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 14,359
- Stock #:
- 70146586
- VIN:
- JTDADABU7R3012110

2024 Toyota Prius
XLE AWD
14,359 mi
$33,797
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 19,192
- Stock #:
- 26901
- VIN:
- JTDL9MFU4N3035232

2022 Toyota Prius
XLE AWD-e
19,192 mi
$28,898
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 58,348
- Stock #:
- 3006279
- VIN:
- JTDACAAU4P3006279

-$900
2023 Toyota Prius
LE FWD
58,348 mi
$23,996
$23,096
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 114,726
- Stock #:
- 70270571
- VIN:
- JTDACAAU1P3014775

2023 Toyota Prius
Limited FWD
114,726 mi
$23,897
CarGurus Analysis:
2023 Toyota Prius
With 974 currently listed for sale and an average price of $27,675, 34.3% of 2023 Toyota Prius listings on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars and CarGurus experts gave it a 7.5 / 10.
84.1% of 2023 Toyota Prius listings on CarGurus are accident free.
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Guardian Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 11,927
- Stock #:
- P23535
- VIN:
- JTDACAAU7R3040610

2024 Toyota Prius
Limited FWD
11,927 mi
$34,747
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 47,963
- Stock #:
- 7192
- VIN:
- JTDACAAU4R3044582

2024 Toyota Prius
XLE FWD
47,963 mi
$28,156
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Blue
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 44,819
- Stock #:
- 29176143
- VIN:
- JTDACAAU2R3018837

2024 Toyota Prius
LE FWD
44,819 mi
$26,547
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Black
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Automatic
- Mileage:
- 23,615
- Stock #:
- 28879620
- VIN:
- JTDKAMFU0N3161199

2022 Toyota Prius
LE FWD
23,615 mi
$27,497
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Automatic
- Mileage:
- 49,548
- Stock #:
- 29089982
- VIN:
- JTDACAAU1R3023141

2024 Toyota Prius
XLE FWD
49,548 mi
$29,097
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- Silver
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Mileage:
- 78,457
- Stock #:
- 36392
- VIN:
- JTDL9MFU8N3040515

2022 Toyota Prius
XLE AWD-e
78,457 mi
$23,608
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Automatic
- Mileage:
- 44,073
- Stock #:
- 29203978
- VIN:
- JTDACAAU4R3023411

-$1,000
2024 Toyota Prius
LE FWD
44,073 mi
$27,147
$26,147
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 25,845
- Stock #:
- 29151132
- VIN:
- JTDACAAUXR3035028

-$1,000
2024 Toyota Prius
XLE FWD
25,845 mi
$30,897
$29,897
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Guardian Gray
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Automatic
- Mileage:
- 47,212
- Stock #:
- T2026-261
- VIN:
- JTDACAAU3R3023383

2024 Toyota Prius
LE FWD
47,212 mi
$25,964
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 13,957
- Stock #:
- 016076
- VIN:
- JTDADABU9R3016076

Sponsored Listing
2024 Toyota Prius
XLE AWD
13,957 mi
$32,997
CarGurus Analysis: 2023 Toyota Prius
overall

Summary
With 974 currently listed for sale and an average price of $27,675, 34.3% of 2023 Toyota Prius listings on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars and CarGurus experts gave it a 7.5 / 10.
84.1% of 2023 Toyota Prius listings on CarGurus are accident free.
Why it stands out
The 2023 Toyota Prius stands out first for its new look. After years of being known mainly for efficiency, it arrives as one of the better-looking new cars on the market, with sleek styling that gives the hatchback a much more appealing presence. It also brings a huge jump in power while still preserving the fuel-sipping character that made the Prius famous, so it feels like a more complete package than earlier versions.
That broader appeal is helped by a reasonable suite of interior tech and comfort features, along with impressive standard safety equipment. The tradeoffs are worth noting, though: the 2023 Toyota Prius comes with a significant price bump over the previous model, its engine can drone loudly when pushed hard, and interior space and cargo room have decreased. Even so, it remains attractive for buyers who want a hybrid that is both efficient and far more stylish than the Prius name has traditionally suggested.
Other model years to consider
- 2024 Toyota Prius
- Average price: $29,404
- Good/great deal percentage: 41.0%
- User rating: 5 / 5
- Total listings: 1,483
- 2014 Toyota Prius
- Average price: $10,946
- Good/great deal percentage: 33.2%
- User rating: 5 / 5
- Total listings: 789
- 2016 Toyota Prius
- Average price: $15,171
- Good/great deal percentage: 30.4%
- User rating: 5 / 5
- Total listings: 704
Similar models to consider
- 2023 Kia Niro
- Average price: $22,550
- Good/great deal percentage: 36.9%
- User rating: 4.8 / 5
- Total listings: 453
- 2023 Toyota Corolla Hybrid
- Average price: $20,950
- Good/great deal percentage: 37.6%
- User rating: 5 / 5
- Total listings: 763
- 2023 Ford Maverick
- Average price: $26,032
- Good/great deal percentage: 33.0%
- User rating: 4.39 / 5
- Total listings: 2,370
This analysis is based on CarGurus' proprietary market data from October 19, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
4.4 Overall rating
Filter by rating
Old C
Reviewed a 2023 Toyota Prius on Jul 26, 2023
I got my XLE for 1000 under retail price. Right place right time I guess and so far I only have a few miles on it. So not to much to say other than it has remote start that is not listed on the window sticker and all the controls are easy to do. My biggest pet peeve is the antenna does not pick up my stations that my other Prius did in my driveway but they do come in down the road. Love the detail on the body lines that doesn’t look like the old ones. So far fuel mileage is way off on the estimate left for cruising range. Happy with Prius and will continue to buy them. Had the last one for almost 10 years so fingers crossed.
Rob G
Reviewed a 2023 Toyota Prius on Apr 29, 2024
Great purchase Love the 60 mpg! Great daily driver A toy also - not like my corvette or truck but a great car for long distance driving
Dale G
Reviewed a 2023 Toyota Prius on Jul 21, 2024
The information on the dash display might take some time to become familiar with. On my test drive I had trouble finding information that I wanted, partly because the graphics seem small compared to in my older Prius.
Compare 2023 Toyota Prius Trims
The 2023 Toyota Prius offers a range of trims from budget-friendly options to more feature-rich models, all with impressive fuel efficiency.
- Starting at $24,907
- Best MPG/MPGe: 57 city / 56 hwy
- Most Popular: LE FWD
Trim Overview
Prices updated weekly from CarGurus listings.
| LE FWD (Most Popular) | LE AWD | XLE FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|---|
| Starting MSRP | $27,450 | $28,850 | $30,895 | $32,295 | $34,465 | $35,865 |
| Avg. Market Price | $24,907 | $27,452 | $28,411 | $29,143 | $29,934 | $30,744 |
| Positioning | Best value | AWD for less | Standard | Sport + AWD | Standard | Trail-ready |
| Standout Features | Backup camera, Bluetooth, Adaptive Cruise Control | Backup camera, Blind Spot Monitoring, Heated Seats | Backup camera, Leather seats, Sunroof/Moonroof | Backup camera, Leather seats, Sunroof/Moonroof | Backup camera, Navigation system, Premium Package | Backup camera, Navigation system, Premium Package |
| Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD |
| Listings Available | 1,156 | 75 | 346 | 151 | 176 | 79 |
Quick Compare Table
Listing prices sourced from CarGurus — updated weekly. OEM specs from manufacturer data.
| LE FWD | LE AWD | XLE FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|---|
| AI Summary | Best value with excellent fuel economy | Great AWD option at a reasonable price | More features for a standard trim | Sporty AWD with added features | Premium features in a standard package | Top-tier features with AWD capability |
| Avg. Market Price | $24,907 | $27,452 | $28,411 | $29,143 | $29,934 | $30,744 |
| MSRP | $27,450 | $28,850 | $30,895 | $32,295 | $34,465 | $35,865 |
| Engine | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid |
| Drivetrain | FWD | AWD | FWD | AWD | FWD | AWD |
| MPG/MPGe (City/Hwy) | 57/56 | 53/54 | 52/52 | 49/50 | 52/52 | 49/50 |
| Backup Camera | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Bluetooth | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Blind Spot Monitoring | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Adaptive Cruise Control | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| CarPlay | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Android Auto | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Parking Sensors | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Navigation System | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Remote Start | ✓ | ✓ | — | — | — | — |
| Heated Seats | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Leather Seats | — | — | ✓ | ✓ | — | — |
| Active Listings | 1,156 | 75 | 346 | 151 | 176 | 79 |
Missing data displayed as "—".
Trim Deep Dives
LE FWD — "Who It's For"
The LE FWD is the pick for shoppers who want the best value without paying for extra features. It's also the most popular trim in the lineup.
- Avg. market price: $24,907 (updated weekly)
- MPG/MPGe: 57 city / 56 hwy
- Inventory: 1,156 listings — widest selection in the lineup
- View LE FWD listings
LE AWD — "Who It's For"
The LE AWD is ideal for those who want all-wheel drive without a significant price increase. It offers a solid mix of features and capability.
- Avg. market price: $27,452 (updated weekly)
- MPG/MPGe: 53 city / 54 hwy
- Inventory: 75 listings — lower availability; may limit negotiating room
- View LE AWD listings
XLE FWD — "Who It's For"
The XLE FWD is for buyers seeking a standard trim with more luxury features without going to the top tier. It balances comfort and efficiency well.
- Avg. market price: $28,411 (updated weekly)
- MPG/MPGe: 52 city / 52 hwy
- Inventory: 346 listings
- View XLE FWD listings
XLE AWD — "Who It's For"
The XLE AWD caters to those wanting a sporty feel with the added benefit of all-wheel drive. It's a great choice for varied driving conditions.
- Avg. market price: $29,143 (updated weekly)
- MPG/MPGe: 49 city / 50 hwy
- Inventory: 151 listings — lower availability; may limit negotiating room
- View XLE AWD listings
Limited FWD — "Who It's For"
The Limited FWD is perfect for shoppers who desire premium features without the highest price tag. It offers a well-rounded package of luxury and efficiency.
- Avg. market price: $29,934 (updated weekly)
- MPG/MPGe: 52 city / 52 hwy
- Inventory: 176 listings — lower availability; may limit negotiating room
- View Limited FWD listings
Limited AWD — "Who It's For"
The Limited AWD is for those who want top-tier features combined with all-wheel drive capability. It's a great choice for those needing versatility.
- Avg. market price: $30,744 (updated weekly)
- MPG/MPGe: 49 city / 50 hwy
- Inventory: 79 listings — lower availability; may limit negotiating room
- View Limited AWD listings
Trim Recommendations
Most Popular — LE FWD
With 1,156 active listings, the LE FWD is the clear volume leader in the lineup.
Best Budget Option — LE FWD
At $24,907 avg market price — below the lineup median of $28,777 — it's the most accessible entry point.
Best for Fuel Economy — LE FWD
The LE FWD leads the lineup with an impressive MPG/MPGe of 57/56.
These recommendations are based on CarGurus' proprietary market data from October 15, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
2023 Toyota Prius Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of 2023 Toyota Prius prices has changed over time.
See more price trends2023 Toyota Prius Pricing Analysis
Pricing by Popular US Cities
Market Area: Nationwide
Key Insights
- Highest-Price Market: The New York, NY market shows an average price of $29,884, indicating a premium demand in urban areas.
- Best Value: The Atlanta, GA market offers the lowest average price at $23,420, presenting a significant opportunity for budget-conscious shoppers.
- Inventory Drives Stability: Los Angeles, CA leads with 109 listings, suggesting a robust supply that may help stabilize prices in that region.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Los Angeles, CA | 109 | $29,417 |
| Washington, DC | 77 | $26,022 |
| Chicago, IL | 59 | $27,315 |
| Atlanta, GA | 58 | $23,420 |
| New York, NY | 48 | $29,884 |
| Philadelphia, PA | 45 | $25,190 |
| Dallas, TX | 44 | $27,514 |
| Houston, TX | 44 | $24,194 |
| Boston, MA | 44 | $26,504 |
| Miami, FL | 43 | $25,928 |
Pricing by Trim Packages
Key Insights
- Volume Leader: The LE FWD trim dominates with 1,123 listings, reflecting its popularity among consumers.
- Premium Spread: The Limited AWD trim has the highest MSRP at $35,865, indicating a significant price gap compared to the base model.
- Drivetrain Effect: All trims feature the same engine, yet the AWD variants generally command higher prices, suggesting a preference for all-wheel drive in certain markets.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| LE FWD | 1,123 | $27,450 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE FWD | 334 | $30,895 | FWD | 2.0L 194 hp I4 Hybrid |
| Limited FWD | 177 | $34,465 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE AWD | 159 | $32,295 | AWD | 2.0L 196 hp I4 Hybrid |
| LE AWD | 82 | $28,850 | AWD | 2.0L 196 hp I4 Hybrid |
| Limited AWD | 77 | $35,865 | AWD | 2.0L 196 hp I4 Hybrid |
Pricing Analysis by Model Year
Key Insights
- New-Car Premium: The 2027 model year shows an average price of $33,608, reflecting a 16.9% premium over its starting MSRP.
- Depreciation Curve: The 2016 model year exhibits the steepest depreciation at -37.6%, indicating significant value loss over time.
- Best Value Sweet Spot: The 2024 model year, priced at an average of $28,752, offers a modest 2.9% increase over its MSRP, making it an attractive option for buyers.
Model Year Pricing
| Model Year | Starting MSRP | Avg Price | Avg Price vs Starting MSRP |
|---|---|---|---|
| 2027 | $28,755 | $33,608 | +16.9% |
| 2026 | $28,550 | $32,082 | +12.4% |
| 2025 | $28,350 | $28,145 | -0.7% |
| 2024 | $27,950 | $28,752 | +2.9% |
| 2023 | $27,450 | $27,199 | -0.9% |
| 2022 | $25,075 | $22,290 | -11.1% |
| 2021 | $24,525 | $20,580 | -16.1% |
| 2020 | $24,325 | $20,575 | -15.4% |
| 2019 | $23,770 | $19,599 | -17.5% |
| 2018 | $23,475 | $17,308 | -26.3% |
| 2017 | $23,475 | $16,472 | -29.8% |
| 2016 | $24,200 | $15,105 | -37.6% |
These recommendations are based on CarGurus' proprietary market data from October 21, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
How much does the 2023 Toyota Prius cost?
| Metric | Value |
|---|---|
| Current Average Price | $27,671 |
| Year-Round Low | $26,059 |
| Year-Round High | $28,539 |
| Average Price a Year Ago | $27,785 |
| Change vs. Last Year | −0.41% |
Prices have held steady compared to this time last year, signaling a stable and predictable market for this model year.
There are 972 listings available, which suggests you have a decent amount of inventory to compare.
Is the 2023 Toyota Prius a good car?
Generally — the 2023 Toyota Prius earns a 4.33/5 user rating and a 7.5/10 expert rating. The model scores 9/10 across Look and feel and Safety.
The 2023 Prius is aimed at you if you want a hybrid that feels far more stylish and more complete than earlier versions, while still keeping the fuel-sipping character that made the name famous. It also brings a stronger powertrain and a reasonable suite of interior tech and comfort features, so it fits better as an everyday car than older Priuses did.
The main trade-offs are the significant price bump over the previous model, the engine’s loud drone when you push it hard, and reduced interior space and cargo room.
With 35.6% of listings marked as good or great deals, there’s still some room to shop carefully.
Is the 2023 Toyota Prius reliable?
Owners rate it 4.33/5, a solid signal of long-term satisfaction.
The 2023 Prius is described as a hybrid that keeps the fuel-sipping character of earlier versions while adding more power and a more polished overall package. Its powertrain is presented as a meaningful step forward, and the review notes that it feels more athletic and eager in everyday driving.
The performance writeup also says the car feels more comfortable and engaging as a daily driver, with no lag to speak of and ample acceleration for normal use. On the ownership side, the cost-effectiveness notes emphasize that the higher price is tied to the new-generation upgrades, which suggests you should expect a more premium used-car purchase than older Priuses.
If you buy used, the main long-term risk is paying extra for the newer design and features without getting a clean example that justifies the premium.
What should I look for when buying a used 2023 Toyota Prius?
Accident-free inventory is solid at 83.8% — always verify the vehicle history report.
You should still check the history report carefully and prioritize a pre-purchase inspection, especially if you’re comparing cars with similar prices. Focus on overall condition, because the model’s higher asking price makes it more important that the car’s wear, equipment, and maintenance history line up with what you’re paying.
Key things to evaluate:
- Trim level: The LE is the value play because it already includes the core safety gear, an 8-inch touchscreen, and wireless Apple CarPlay and Android Auto. The XLE adds 19-inch wheels, faux leather seats, a power driver’s seat, wireless smartphone charging, front and rear parking sensors, and a smart key, while the Limited adds the larger screen, glass roof, JBL sound system, ventilated front seats, heated steering wheel, power tailgate, and Digital Key.
- Powertrain: You get a new 2.0-liter four-cylinder engine paired with a more powerful electric motor and lithium-ion battery. Front-wheel-drive models make 194 total horsepower, while all-wheel-drive models make 196 total horsepower, and the car uses a continuously variable automatic transmission.
- Safety package: Toyota Safety Sense 3.0 is standard on all trims and includes radar-based adaptive cruise control, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Blind-spot monitoring with rear cross-traffic alerts is also included, and Advanced Park is available on the Limited.
- Infotainment: The LE and XLE come with an 8-inch touchscreen with wireless Apple CarPlay and Android Auto. The XLE can be upgraded to a 12.3-inch screen, and that larger display is standard on the Limited. All trims also get a 7-inch digital instrument cluster, six USB-C ports, and an AT&T Wi-Fi hotspot.
- Fuel efficiency: The new generation keeps the Prius’ fuel-sipping character, but no MPG figure is stated in the available data.
Which 2023 Toyota Prius trim should I buy?
The 2023 Toyota Prius is offered in 3 trim levels: LE, XLE, Limited.
Here's the short version:
- LE: This is the best-value trim if you want the lowest entry price without giving up the essentials. You still get the standard safety suite, the 8-inch touchscreen with wireless smartphone integration, and the core hybrid experience, so it covers the basics well.
- XLE: This is the trim to target if you want the best balance of equipment and price. It adds the most useful comfort and convenience upgrades, including the larger wheels, faux leather seats, power driver’s seat, wireless charging, parking sensors, and smart key.
- Limited: This is the pick if you want the most features and are willing to pay for them. It adds the larger screen, glass roof, JBL audio, ventilated front seats, heated steering wheel, power tailgate, and Digital Key.
All trims include Toyota Safety Sense 3.0, so you don’t have to move up for the core driver-assistance package.
Is now a good time to buy a used 2023 Toyota Prius?
This looks like a moderate, selective buyer’s market, so you can shop with some leverage if you’re patient.
- Deal availability: 35.6% of listings are priced as good or great deals.
- Inventory: There are 972 listings available.
- Price trend: Prices have held steady compared with last year.
- Clean inventory: 83.8% of listings are accident-free.
If you find a listing below $26,059, that's toward the low end of the year-round range and worth acting on quickly.
What is the 2023 Toyota Prius's resale value?
The current average of $27,671 sits slightly below last year's $27,785.
That small decline suggests the market has been stable rather than volatile, which is helpful if you plan to sell later. A steady price pattern can make it easier to estimate what your car will be worth down the road, especially if you keep mileage and condition in check.
Because the Prius is still drawing interest from shoppers who want efficiency and a more stylish hybrid, demand should remain reasonably healthy. Vehicles with solid owner satisfaction ratings, like this model year's 4.33/5, tend to retain buyer demand, which supports resale value over time.
Is the 2023 Toyota Prius safe?
The 2023 Prius has not been crash-tested by IIHS or NHTSA yet.
It earns a 9/10 safety score from our experts.
Toyota Safety Sense 3.0 is standard on all trims and includes radar-based adaptive cruise control, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Blind-spot monitoring with rear cross-traffic alerts is also included, and Advanced Park is available on the Limited trim.
Should I buy a 2023 Toyota Prius or consider a different year?
If you're weighing the 2023 against nearby model years, here's how to think about it:
Choose the 2023 if:
- 35.6% of listings are priced as good or great deals.
- Accident-free inventory is solid at 83.8% — always verify the vehicle history report.
- Price trend: Prices have held steady compared with last year.
- Owners rate it 4.33/5 — a solid satisfaction signal.
- It brings a major styling overhaul and a big jump in power while keeping the Prius’ efficiency focus.
Consider the 2024 if:
- At $29,374, the 2024 costs more than the current year's $27,671 average.
- It adds available plug-in hybrid flexibility and more cargo practicality.
The bottom line: If you want the better value, the 2023 is the smarter buy because it delivers the new design and stronger performance at a lower average price. If you’re willing to spend more for the next model year’s added flexibility, the 2024 is worth a look; otherwise, the 2023 gives you the core Prius appeal with less upfront cost.
These recommendations are based on CarGurus' proprietary market data from October 20, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
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