Used 2023 Toyota Prius for Sale nearMilwaukee, WI
Shop with transparent pricing.
Only show listings that include dealer fees- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 17,593
- Stock #:
- K6393A
- VIN:
- JTDADABU5R3024384


Sponsored by Toyota of Fox Lake
2024 Toyota Prius
XLE AWD
17,593 mi
$32,858
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Black
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 36,658
- Stock #:
- U4029
- VIN:
- JTDACAAU9P3002941

Sponsored Listing
2023 Toyota Prius
LE FWD
36,658 mi
$28,278
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Pearl
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 20,232
- Stock #:
- P3529A
- VIN:
- JTDADABU5R3024496

Sponsored Listing
2024 Toyota Prius
XLE AWD
20,232 mi
$32,990
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Pearl
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 20,232
- Stock #:
- P3529A
- VIN:
- JTDADABU5R3024496

2024 Toyota Prius
XLE AWD
20,232 mi
$32,990
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Pearl
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Light Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 45,558
- Stock #:
- J565770B
- VIN:
- JTDADABU4P3000543

2023 Toyota Prius
Limited AWD
45,558 mi
$29,819
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Transmission:
- Automatic
- Mileage:
- 101,808
- Stock #:
- 013842
- VIN:
- JTDACAAU7P3013842

2023 Toyota Prius
XLE FWD
101,808 mi
$23,698
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- CREAM
- Transmission:
- Automatic
- Mileage:
- 31,177
- Stock #:
- 70158670
- VIN:
- JTDACAAU1P3004750

2023 Toyota Prius
XLE FWD
31,177 mi
$31,297
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 13,286
- Stock #:
- 70238376
- VIN:
- JTDADABU8R3017641

2024 Toyota Prius
Limited AWD
13,286 mi
$36,998
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 29,909
- Stock #:
- 28645198
- VIN:
- JTDACAAU0P3007428

2023 Toyota Prius
XLE FWD
29,909 mi
$28,998
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Silver
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 5,398
- Stock #:
- 70069420
- VIN:
- JTDADABU0R3009825

2024 Toyota Prius
XLE AWD
5,398 mi
$35,497
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Black
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 36,658
- Stock #:
- U4029
- VIN:
- JTDACAAU9P3002941

2023 Toyota Prius
LE FWD
36,658 mi
$28,278
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gradient Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 34,963
- Stock #:
- 002731
- VIN:
- JTDADABU4P3002731

2023 Toyota Prius
XLE AWD
34,963 mi
$29,675
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Light Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 8,305
- Stock #:
- PER8493
- VIN:
- JTDACAAU8R3046142

2024 Toyota Prius
XLE FWD
8,305 mi
$32,345
CarGurus Analysis:
2023 Toyota Prius
With 47 currently listed for sale near Milwaukee, WI and an average price of $26,484.00, 59.6% of 2023 Toyota Priuses for sale on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars and CarGurus experts gave it a 7.5 / 10.
100.0% of 2023 Prius models on CarGurus are accident free.
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 41,382
- Stock #:
- T6S021201
- VIN:
- JTDACAAU5R3021201

-$725
2024 Toyota Prius
LE FWD
41,382 mi
$26,418
$25,872
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- All-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 49 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 17,593
- Stock #:
- K6393A
- VIN:
- JTDADABU5R3024384

2024 Toyota Prius
XLE AWD
17,593 mi
$32,858
- Year:
- 2022
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 1.8L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Automatic
- Mileage:
- 75,620
- Stock #:
- 36126
- VIN:
- JTDKAMFU6N3168836

2022 Toyota Prius
LE FWD
75,620 mi
$22,608
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White (Wind Chill Pearl)
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Light Gray
- Transmission:
- Automatic
- Mileage:
- 82,855
- Stock #:
- 039348
- VIN:
- JTDACAAU4R3039348

2024 Toyota Prius
LE FWD
82,855 mi
$21,718
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Midnight Black Metallic
- Combined gas mileage:
- 57 MPG
- Fuel type:
- Hybrid
- Interior color:
- Light Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 43,680
- Stock #:
- P2694
- VIN:
- JTDACAAU7R3023421

2024 Toyota Prius
LE FWD
43,680 mi
$27,044
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Supersonic Red
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 33,127
- Stock #:
- MZZ6927
- VIN:
- JTDACAAU3R3025845

-$749
2024 Toyota Prius
XLE FWD
33,127 mi
$30,461
$29,712
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Silver
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Gray
- Transmission:
- Automatic
- Mileage:
- 55,907
- Stock #:
- 28836975
- VIN:
- JTDACAAU7P3014831

2023 Toyota Prius
XLE FWD
55,907 mi
$28,197
- Year:
- 2023
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- White
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Brown (Beige)
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 32,944
- Stock #:
- 001774
- VIN:
- JTDACAAU0P3001774

2023 Toyota Prius
XLE FWD
32,944 mi
$29,116
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Gray
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Black
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 30,493
- Stock #:
- 021727
- VIN:
- JTDACAAUXR3021727

2024 Toyota Prius
XLE FWD
30,493 mi
$31,366
- Year:
- 2024
- Make:
- Toyota
- Model:
- Prius
- Body type:
- Hatchback
- Doors:
- 4 doors
- Drivetrain:
- Front-Wheel Drive
- Engine:
- 2L I4 Hybrid
- Exterior color:
- Red
- Combined gas mileage:
- 52 MPG
- Fuel type:
- Hybrid
- Interior color:
- Light Gray
- Transmission:
- Continuously Variable Transmission
- Mileage:
- 8,305
- Stock #:
- PER8493
- VIN:
- JTDACAAU8R3046142

Sponsored Listing
2024 Toyota Prius
XLE FWD
8,305 mi
$32,345
CarGurus Analysis: 2023 Toyota Prius
overall

Summary
With 47 currently listed for sale near Milwaukee, WI and an average price of $26,484.00, 59.6% of 2023 Toyota Priuses for sale on CarGurus are rated as good or great deals.
Favorably reviewed: Owners rated the 2023 Toyota Prius 4.33 / 5 stars and CarGurus experts gave it a 7.5 / 10.
100.0% of 2023 Prius models on CarGurus are accident free.
Why it stands out
The 2023 Toyota Prius stands out first for its styling. After decades of being the frumpy leader of the fuel-efficiency movement, it arrives as one of the better-looking new cars to hit the market recently, and that fresh design gives it a much more appealing presence than the Prius name has traditionally suggested. It also brings a huge jump in power without giving up the fuel-sipping character that made the model famous, which helps it feel more modern and more capable than older Prius models.
That broader appeal is reinforced by impressive standard safety features and a reasonable suite of interior tech and comfort goodies, so the car is not just about efficiency. At the same time, it is not without tradeoffs: the price has risen significantly, the engine can drone loudly when pushed hard, and interior space and cargo room have decreased. Even so, the 2023 Toyota Prius remains distinctive because it combines strong fuel economy with a far sleeker look and a more powerful driving experience than the Prius has been known for in the past.
Other model years to consider
- Average price: $32,748.00
- Good/great deal percentage: 57.1%
- User rating: 5 / 5
- Total listings: 42
- Average price: $2,900.00
- Good/great deal percentage: 23.9%
- User rating: 5 / 5
- Total listings: 46
- Average price: $27,998.00
- Good/great deal percentage: 57.5%
- User rating: 4.5 / 5
- Total listings: 40
This analysis is based on CarGurus' proprietary market data from September 1, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
4.4 Overall rating
Filter by rating
Old C
Reviewed a 2023 Toyota Prius on Jul 26, 2023
I got my XLE for 1000 under retail price. Right place right time I guess and so far I only have a few miles on it. So not to much to say other than it has remote start that is not listed on the window sticker and all the controls are easy to do. My biggest pet peeve is the antenna does not pick up my stations that my other Prius did in my driveway but they do come in down the road. Love the detail on the body lines that doesn’t look like the old ones. So far fuel mileage is way off on the estimate left for cruising range. Happy with Prius and will continue to buy them. Had the last one for almost 10 years so fingers crossed.
Rob G
Reviewed a 2023 Toyota Prius on Apr 29, 2024
Great purchase Love the 60 mpg! Great daily driver A toy also - not like my corvette or truck but a great car for long distance driving
Dale G
Reviewed a 2023 Toyota Prius on Jul 21, 2024
The information on the dash display might take some time to become familiar with. On my test drive I had trouble finding information that I wanted, partly because the graphics seem small compared to in my older Prius.
Compare 2023 Toyota Prius Trims in Milwaukee, WI
The 2023 Toyota Prius offers a range of trims with impressive fuel efficiency and modern features, catering to various budgets and preferences.
- Starting at $26,938
- Best MPG/MPGe: 57 city / 56 hwy
- Most Popular: LE FWD
Trim Overview
Prices updated weekly from CarGurus listings.
| LE FWD (Most Popular) | XLE FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|
| Starting MSRP | $27,450 | $30,895 | $32,295 | $34,465 | $35,865 |
| Avg. Market Price | $27,900 | $26,938 | $26,938 | $26,938 | $26,938 |
| Positioning | Best value | Standard | AWD for less | Standard | Trail-ready |
| Standout Features | Backup camera, Bluetooth, Adaptive Cruise Control | Backup camera, Bluetooth, Leather seats | Bluetooth, Adaptive Cruise Control, AWD | Bluetooth, Remote start, Premium Package | Bluetooth, Remote start, Premium Package |
| Drivetrain | FWD | FWD | AWD | FWD | AWD |
| Listings Available | 41 | 26 | 15 | 15 | 9 |
Quick Compare Table
Listing prices sourced from CarGurus — updated weekly. OEM specs from manufacturer data.
| LE FWD | XLE FWD | XLE AWD | Limited FWD | Limited AWD | |
|---|---|---|---|---|---|
| AI Summary | Best value with top fuel efficiency | Great features at a competitive price | All-wheel drive for less | Premium features without the highest price | Trail-ready with AWD capabilities |
| Avg. Market Price | $27,900 | $26,938 | $26,938 | $26,938 | $26,938 |
| MSRP | $27,450 | $30,895 | $32,295 | $34,465 | $35,865 |
| Engine | 2.0L 194 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid | 2.0L 194 hp I4 Hybrid | 2.0L 196 hp I4 Hybrid |
| Drivetrain | FWD | FWD | AWD | FWD | AWD |
| MPG/MPGe (City/Hwy) | 57/56 | 52/52 | 49/50 | 52/52 | 49/50 |
| Backup Camera | ✓ | ✓ | ✓ | ✓ | ✓ |
| Bluetooth | ✓ | ✓ | ✓ | ✓ | ✓ |
| Blind Spot Monitoring | ✓ | ✓ | ✓ | ✓ | ✓ |
| Adaptive Cruise Control | ✓ | ✓ | ✓ | ✓ | ✓ |
| CarPlay | ✓ | ✓ | ✓ | ✓ | ✓ |
| Android Auto | ✓ | ✓ | ✓ | ✓ | ✓ |
| Parking Sensors | ✓ | ✓ | ✓ | ✓ | ✓ |
| Navigation System | ✓ | ✓ | ✓ | ✓ | ✓ |
| Heated Seats | ✓ | ✓ | ✓ | ✓ | ✓ |
| Leather Seats | — | ✓ | ✓ | — | — |
| Remote Start | — | — | — | ✓ | ✓ |
| Active Listings | 41 | 26 | 15 | 15 | 9 |
Missing data displayed as "—".
Trim Deep Dives
LE FWD — "Who It's For"
The LE FWD is the pick for shoppers who want excellent fuel efficiency and modern features without breaking the bank.
- Avg. market price: $27,900 (updated weekly)
- MPG/MPGe: 57 city / 56 hwy
- Inventory: 41 listings
- View LE FWD listings
XLE FWD — "Who It's For"
The XLE FWD is the choice for those seeking a well-rounded Prius with added luxury features without a significant price jump.
- Avg. market price: $26,938 (updated weekly)
- MPG/MPGe: 52 city / 52 hwy
- Inventory: 26 listings
- View XLE FWD listings
XLE AWD — "Who It's For"
The XLE AWD is ideal for buyers wanting all-wheel drive capabilities while still enjoying the benefits of a hybrid.
- Avg. market price: $26,938 (updated weekly)
- MPG/MPGe: 49 city / 50 hwy
- Inventory: 15 listings — lower availability; may limit negotiating room
- View XLE AWD listings
Limited FWD — "Who It's For"
The Limited FWD is perfect for those who desire premium features and comfort without opting for the highest price trim.
- Avg. market price: $26,938 (updated weekly)
- MPG/MPGe: 52 city / 52 hwy
- Inventory: 15 listings — lower availability; may limit negotiating room
- View Limited FWD listings
Limited AWD — "Who It's For"
The Limited AWD is suited for shoppers looking for a fully equipped hybrid with all-wheel drive for added versatility.
- Avg. market price: $26,938 (updated weekly)
- MPG/MPGe: 49 city / 50 hwy
- Inventory: 9 listings — lower availability; may limit negotiating room
- View Limited AWD listings
Trim Recommendations
Most Popular — LE FWD
With 41 active listings, the LE FWD is the clear volume leader in the lineup.
Best Budget Option — XLE FWD
At $26,938 avg market price — below the lineup median of $26,938 — it's the most accessible entry point.
Best for Fuel Economy — LE FWD
The LE FWD leads the lineup with an impressive MPG/MPGe of 57 city / 56 hwy.
These recommendations are based on CarGurus' proprietary market data from September 2, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
2023 Toyota Prius Price Trends
CarGurus tracks the prices of millions of used car listings every year. See how the average price of 2023 Toyota Prius prices has changed over time.
See more price trends2023 Toyota Prius Pricing Analysis: Milwaukee, WI Market Report
Pricing by Nearby Locations
Market Area: Milwaukee, WI
Key Insights
- Lowest Prices in Fond du Lac: The market in Fond du Lac, WI ($25,975) offers the most competitive pricing, likely due to higher inventory levels.
- Highest Prices in Kenosha: In contrast, Kenosha, WI ($30,379) has the highest average price, suggesting a stronger demand or lower supply in that area.
- Stable Pricing Across Cities: Cities like Janesville ($28,635) and Madison ($28,635) show similar pricing, indicating a balanced market with consistent demand.
City-Level Pricing
| City | Total Listings | Avg Price |
|---|---|---|
| Kenosha, WI | 55 | $30,379 |
| Palatine, IL | 57 | $29,982 |
| Chicago, IL | 60 | $29,628 |
| Janesville, WI | 45 | $28,635 |
| Madison, WI | 40 | $28,635 |
| Aurora, IL | 58 | $29,982 |
| Muskegon, MI | 39 | $24,995 |
| Fond du Lac, WI | 41 | $25,975 |
Pricing by Trim Packages
Key Insights
- LE FWD is the Most Common Trim: The LE FWD (42 listings) is the most available trim, indicating strong demand for this entry-level option.
- Price Range Across Trims: The Limited AWD ($35,865 MSRP) is the highest priced trim, reflecting its premium features and capabilities.
- AWD Trims Have Limited Availability: The Limited AWD (9 listings) and XLE AWD (13 listings) trims are less common, suggesting a niche market for all-wheel-drive options.
Trim-Level Details
| Trim | Listings | MSRP | Drivetrain | Engine |
|---|---|---|---|---|
| LE FWD | 42 | $27,450 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE FWD | 26 | $30,895 | FWD | 2.0L 194 hp I4 Hybrid |
| Limited FWD | 15 | $34,465 | FWD | 2.0L 194 hp I4 Hybrid |
| XLE AWD | 13 | $32,295 | AWD | 2.0L 196 hp I4 Hybrid |
| Limited AWD | 9 | $35,865 | AWD | 2.0L 196 hp I4 Hybrid |
| LE AWD | 5 | $28,850 | AWD | 2.0L 196 hp I4 Hybrid |
Pricing Analysis by Model Year
Key Insights
- New Models Command Premium Prices: The 2026 Toyota Prius is priced at $33,192, which is approximately 16.5% above its MSRP, indicating strong demand for the latest model.
- Depreciation Trends: The 2022 model shows a modest depreciation of -0.3%, suggesting it retains value well compared to older models.
- Best Value in 2025 Model Year: The 2025 Toyota Prius is priced at $29,758, reflecting a more favorable depreciation trend compared to older models.
Model Year Pricing
| Model Year | Original MSRP | Avg Price | Price vs MSRP |
|---|---|---|---|
| 2026 Toyota Prius | $28,550 | $33,192 | +16.5% |
| 2025 Toyota Prius | $28,350 | $29,758 | +5.0% |
| 2024 Toyota Prius | $27,950 | $32,159 | +15.1% |
| 2022 Toyota Prius | $25,075 | $27,998 | -0.3% |
These recommendations are based on CarGurus' proprietary market data from September 3, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
How much does the 2023 Toyota Prius cost?
| Metric | Value |
|---|---|
| Current Average Price | $28,316 |
| Year-Round Low | $26,093.25 |
| Year-Round High | $28,556.44 |
| Average Price a Year Ago | $28,233 |
| Change vs. Last Year | +0.29% |
Prices have held steady compared to this time last year, signaling a stable and predictable market for this model year.
There are 837 listings available, which gives you a decent amount of inventory to compare before you buy.
If you find a listing below $26,093.25, that's toward the low end of the year-round range and worth acting on quickly.
Is the 2023 Toyota Prius a good car?
Generally — 4.33/5 from users and 7.5/10 from experts. The 2023 Toyota Prius stands out because it moves the nameplate beyond pure efficiency: you get sleeker styling, a much stronger powertrain, and a more modern-feeling cabin than older Prius models. The expert score also reflects strong marks for look and feel and safety, which helps this hybrid feel more complete than just a fuel-saver.
The trade-offs are real, though. The engine can drone loudly when you push it hard, and the cabin gives up some interior space and cargo room compared with the previous generation. Even so, the Prius still fits well if you want a hybrid that feels more contemporary and more capable in everyday driving.
With 33.2% of listings marked as good or great deals, you have some room to shop selectively.
Is the 2023 Toyota Prius reliable?
Owners rate it 4.33/5, a solid signal of long-term satisfaction.
The 2023 Prius is presented as a more mature, better-rounded hybrid than earlier versions, with a stronger powertrain and a solid-feeling platform that should help it feel durable over time. Its everyday driving manners are calm and composed, and the hybrid system is described as responsive and easy to live with.
Toyota also includes a broad set of standard safety and driver-assistance features across the lineup, which can reduce stress in daily use and support long-term ownership confidence. For used buyers, the main risk is less about basic dependability and more about making sure the specific car you choose has been maintained well and hasn’t been abused or neglected.
What should I look for when buying a used 2023 Toyota Prius?
Accident-free inventory is solid at 86% — always verify the vehicle history report.
You should still check the history report carefully, because a clean listing percentage does not guarantee a clean individual car. Prioritize a pre-purchase inspection if you’re considering a higher-mileage example or one with incomplete service records. Focus on overall condition, especially signs of hard use, since the cabin space and cargo room are already tighter than before and you’ll want to make sure the car has been cared for.
Key things to evaluate:
- Trim level: The LE is the value play because it already includes the core safety gear, an 8-inch touchscreen, and wireless Apple CarPlay and Android Auto. The XLE adds 19-inch wheels, faux leather seats, a power driver’s seat, wireless charging, parking sensors, and a smart key, while the Limited layers on the larger screen, glass roof, JBL audio, ventilated front seats, a heated steering wheel, and a power tailgate.
- Powertrain: You get a new 2.0-liter four-cylinder engine paired with a more powerful electric motor and lithium-ion battery. FWD models make 194 total horsepower, while AWD models make 196 total horsepower, and the car uses a continuously variable automatic transmission.
- Safety package: Toyota Safety Sense 3.0 is standard on all trims and includes radar-based adaptive cruise control, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. Blind-spot monitoring with rear cross-traffic alerts is also included, and Advanced Park is available on the Limited.
- Infotainment: The LE and XLE come with an 8-inch color touchscreen, wireless Apple CarPlay and Android Auto, and a 7-inch digital instrument cluster. The XLE can be optioned with a 12.3-inch touchscreen, and that larger screen is standard on the Limited.
- Fuel efficiency: The Prius keeps its fuel-sipping character even with the added power, though no MPG figure is stated here.
Which 2023 Toyota Prius trim should I buy?
The 2023 Toyota Prius is offered in 3 trim levels: LE, XLE, Limited.
Here's the short version:
- LE: This is the best-value trim because it already gives you the essential Prius experience: the standard safety suite, an 8-inch touchscreen with wireless Apple CarPlay and Android Auto, and the core hybrid setup. If you want the lowest entry price and don’t need luxury extras, this is the trim to start with.
- XLE: This is the trim to buy if you want the best balance of features and price. It adds 19-inch wheels, faux leather seats, a power driver’s seat, wireless charging, parking sensors, and a smart key, making it feel meaningfully more upscale without jumping all the way to the top trim.
- Limited: Choose this if you want the most comfort and convenience equipment. It adds the larger screen, glass roof, JBL sound system, ventilated front seats, heated steering wheel, power tailgate, and Digital Key, so it suits you best if you want the most fully equipped Prius.
Toyota Safety Sense 3.0 is standard on every trim, so you do not need to move up the lineup to get the core driver-assistance package.
Is now a good time to buy a used 2023 Toyota Prius?
This is a moderate, selective-buyer market, so you can shop carefully without expecting a deep bargain on every listing.
- Deal availability: 33.2% of listings are priced as good or great deals.
- Inventory: There are 837 listings available.
- Price trend: Prices have held steady compared with last year.
- Clean inventory: 86.0% of listings are accident-free.
If you find a listing below $26,093.25, that's toward the low end of the year-round range and worth acting on quickly.
What is the 2023 Toyota Prius's resale value?
The current average of $28,316 sits slightly above last year's $28,233.
That small increase suggests the market has stayed steady rather than swinging sharply in either direction. For you, that usually means the Prius is holding its value in a predictable way, which is helpful if you plan to sell or trade it in later. A stable price trend also makes it easier to judge whether a used listing is fairly priced today.
Vehicles with solid owner satisfaction ratings, like this model year's 4.33/5, tend to retain buyer demand, which supports resale value over time.
Is the 2023 Toyota Prius safe?
It earns a 9/10 safety score from our experts.
Toyota Safety Sense 3.0 is standard on all 2023 Prius models, and it includes radar-based adaptive cruise control, pre-collision braking with pedestrian and cyclist detection, lane-departure alerts with steering assist, lane-tracing assist, and Proactive Driving Assist. The car also includes stability control, traction control, eight airbags, and blind-spot monitoring with rear cross-traffic alerts.
That broad standard equipment list is a strength, especially because you do not need to move up to a higher trim to get the core driver-assistance package. The only notable caveat is that crash-test results are not cited here, so you should focus on the standard safety hardware and the trim-specific availability of Advanced Park on the Limited if that feature matters to you.
Should I buy a 2023 Toyota Prius or consider a different year?
If you're weighing the 2023 against nearby model years, here's how to think about it:
Choose the 2023 if:
- 33.2% of listings are priced as good or great deals.
- Accident-free inventory is solid at 86% — always verify the vehicle history report.
- Price trend: Prices have held steady compared with last year.
- Owners rate it 4.33/5 — a solid satisfaction signal.
- It brings a major styling overhaul and a much stronger powertrain than the previous generation.
Consider the 2024 if:
- At $29,670, the 2024 costs more than the current year's $28,316 average.
- It adds broader everyday appeal with more practicality and available AWD.
The bottom line: If you want the better-looking, more powerful Prius and you’re comfortable with the current market price, the 2023 is the smarter buy. If your priority is stretching for the newest version and you’re willing to pay more, the 2024 is the better path. For price-sensitive buyers, the 2023 offers the stronger value case right now.
These recommendations are based on CarGurus' proprietary market data from September 4, 2026, CarGurus experts' opinions, and generative AI.
*CarGurus meticulously monitors the prices of millions of pre-owned vehicle listings, offering users precise and up-to-date market insights. Historical pricing data excludes any additional dealer fees as of May 3, 2026.
Relevant articles

The Safest Cars for Teen Drivers in 2026
Sophisticated safety features abound in cars these days, even budget models, and that makes finding the best car for a teenage driver a much easier task than in past eras.

2026 Toyota Prius Pricing, Specs, and Release Date
Perhaps the best-known hybrid on the market, the Toyota Prius carries its sleek new style into 2026 along with available all-wheel drive and up to 57 mpg.

The Best Hybrid Vehicles of 2026
The automotive world is going electric, but for many people, a hybrid vehicle is still the best choice. Hybrids offer lower emissions without the stress of charging and range management, and they aren't much more expensive these days.