Kia Niro Hybrid Plug-In vs Kia Sportage Hybrid

The Kia Niro gets redesigned for 2023 model year, but keeps its trifecta of hybrid, plug-in hybrid, and all-electric powertrains. With the demise of its Hyundai Ioniq (not to be confused with the Ioniq 5) cousin, the Niro is now the only vehicle sold in the United States with those three powertrain options, ranging from a traditional hybrid to a fully electric vehicle.

The second-generation 2023 Kia Niro PHEV plug-in hybrid gets the same updates as its Kia Niro Hybrid and Niro EV siblings (which we’ll cover in separate reviews), including dramatic new styling and a revamped interior, plus more power and electric range than the previous-generation Niro PHEV, which dated back to the 2018 model year.

The plug-in hybrid market has shifted a bit since that first-generation Niro PHEV was launched. That version was considered significant because it wasn’t derived from a non-electrified model, but that no longer seems to be a priority for automakers or customers. Aside from the Toyota Prius Prime, most mainstream plug-in hybrids are now variants of existing crossovers, such as the Ford Escape PHEV, Hyundai Tucson Plug-In Hybrid, Mitsubishi Outlander Plug-In Hybrid, and Toyota RAV4 Prime—as well as Kia’s own Sportage PHEV.

So the question for the 2023 Niro PHEV is, with plug-in hybrid versions of familiar crossover models now available, does a dedicated design still matter?

The Kia Sportage is the automaker’s longest-running nameplate in the United States. It started out as a no-frills off-roader, but today the Sportage competes in the red-hot small crossover SUV segment against big names like the Ford Escape, Honda CR-V, and Toyota RAV4, as well as the Hyundai Tucson from Kia’s parent brand. All of those nameplates have added hybrid variants recently, so Kia followed suit as part of a 2023-model-year redesign.

The 2023 Kia Sportage Hybrid will be offered alongside non-hybrid and plug-in hybrid versions of the new Sportage, which represents the nameplate’s fifth generation. The hybrid model is part of an effort to create more space between the Sportage and the smaller Kia Seltos, which also brought increased interior space, more tech, and radical exterior styling.

The Sportage Hybrid arrives at dealerships later this year in base LX, midlevel EX, and range-topping SX-Prestige trim levels (we drove SX-Prestige for this review). Note that this isn’t the same lineup as the non-hybrid Sportage, which gets SX, X-Line, and rugged X-Pro and X-Pro Prestige trim levels as well.