Audi A6 vs Hyundai Genesis

The redesigned 2026 Audi A6 marks the ninth generation of midsize luxury sedans from Ingolstadt, Germany. While it shares a name and some tech features with the Audi A6 e-tron introduced for the 2025 model year, the gasoline A6 is an otherwise different vehicle based on the same Premium Platform Combustion (PPC) as the A5 sedan and Q5 crossover. A redesign was certainly needed as most other midsize luxury sedans—specifically the BMW 5 Series and the Mercedes-Benz E-Class—were renewed more recently, and we haven’t had a genuinely new A6 since the 2020 model year.

Verdict: On paper, the A6 looks like more of a premium product than before. But it doesn’t feel that way from behind the wheel, and the tech is a work in progress.

Have you ever seen a sports or action movie in which the protagonist makes a first attempt at a goal early in the movie, fails, then embarks on a training montage, only to succeed in the end? The lesson is that sometimes the first attempt isn’t the best, but if the desire is there, it will eventually lead to victory—but only after addressing one’s shortcomings. That is the 2015 Hyundai Genesis.

In 2007, Hyundai brought a concept for the Genesis to the New York International Auto Show and stunned onlookers, not for the car’s design (though it was attractive), but because of the car’s stated goal: Hyundai was getting into the luxury game. The Korean bargain brand? Building a luxury car? The automaker was building highly competent products, but it still came as a shock.

Fast-forward to 2014, and the shock has worn off. The Genesis was joined by the Equus, an even higher-end product. But in this time, the Genesis started to feel dated compared to its more aggressively styled siblings. By 2014 the Genesis was feeling almost anonymous. And that all changed for the 2015 model year.