Is the price listed on CarGurus the price at the dealership?
20

Asked by jetman737 Jan 12, 2021 at 03:49 PM about the 2018 Ford F-150 Lariat SuperCab RWD

Question type: Shopping & Pricing

I saw a 2017 F150 Lariat on CarGurus for under 36k dollars with 45600 miles,
went to the dealer and the same truck is listed for almost 39k!

1 Answer
40,210

TDolby answered 3 years ago

I guess you already found your answer. The dealer sets the price on the ads. Cargurus adds an IMV price, which is an instant market price, to give you a ballpark as to what they think you should pay based on other car ads. Dealers like to post ads with low prices to get you to visit the dealership. I personally stay away from those sellers.

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