Received an alert. Called dealership and was told
that was not the price. How do you do pricing? If I
see a price listed in car gurus, will they sell for that
All ad pricing is asking price and can be negotiable or it can be an error. It's what you and the dealer agree upon is the selling price. Sounds like the dealer you called is using a bait and switch tactic.
CarGurus has nothing to do with pricing. Pricing is set by the sellers. I would walk away from this one.