Subaru Crosstrek vs Kia EV9

It is hard to believe that the little Subaru Crosstrek has been with us for 11 years, but here we are, looking at the 2024 model. It has come a long way since 2013, and in its third generation, we benefit from multiple engine options, a dazzling touchscreen, upgraded safety features, and a new Wilderness trim level that increases the tough little SUV's capability off-road. And, because this is Subaru, you can bet that it comes standard with symmetrical all-wheel drive (AWD).

Search for a Subaru Crosstrek on CarGurus

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

Verdict: It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.