Mazda CX-30 vs Kia EV9

Introduced in 2020 and continually updated and upgraded since then, the CX-30 is Mazda’s smallest crossover SUV. This year, the 2024 CX-30 comes in new Select Sport and Carbon Turbo trim levels, adds USB-C charging ports, and is available with a larger infotainment screen featuring wireless Apple CarPlay and Android Auto. All CX-30s have standard all-wheel drive (AWD), and you can upgrade to a turbocharged engine for more power and performance.

Verdict: Sticking to its corporate traditions with the 2024 CX-30, Mazda delivers style, refinement, safety, and rewarding driving dynamics in the small crossover SUV segment. As expected, rear-seat room and cargo space are tight, but otherwise, the Mazda CX-30 is a delightful little SUV.

With the Kia EV9, the Korean automaker innovates in more ways than one. It’s not only a new vehicle, or even only a new electric vehicle (EV). It also introduces a new business model that allows owners to continue to customize their vehicle long after they’ve left the dealership. And yet, while it breaks new ground, the EV9 manages to provide a refreshingly familiar driving experience.

Verdict: It looks like Kia’s got a winner on its hands. Well-appointed, comfortably sized, and offered at a price point fit to embarrass its luxury-brand rivals, the EV9 is a compelling package. Add to that its intuitive driving feel and its potential for later-term customization, and this just may be the ambassador vehicle it takes to bring the EV-wary over to the green side.