2025 Lincoln Navigator vs 2026 Audi Q5

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favorite things about the 2025 Navigator are its immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.

A year into its third generation, the Audi Q5 comes out swinging with screens, screens, and more screens in an attempt to hold its position as one of the bestselling compact luxury SUVs in the U.S. Audi customers and car enthusiasts, however, have panned the company's shift to a derivative exterior design and subpar interior materials while prices keep ratcheting higher. With thousands of test miles logged in Q5 models dating back to the first generation, we came to this Q5 review with an open yet highly critical mind, especially considering our Prestige test car’s roughly $65,000 asking price.

Verdict: Competent, not compelling, the Q5 meets expectations without setting the bar like it did in previous generations.