2023 BMW 3 Series vs 2023 Hyundai Elantra

The 2023 Hyundai Elantra presented a diverse lineup catering to a wide range of preferences and budgets. The base model, Elantra SE, was notably affordable, while the SEL and Limited trims offered more upscale features without a hefty price tag. The Elantra Hybrid variants, with their impressive fuel efficiency of up to 54 mpg, maintained the same aesthetic as the standard models, save for a subtle "Hybrid" badge. For driving enthusiasts, the turbocharged Elantra N Line and the high-performance Elantra N, with its 276 horsepower, provided thrilling options. The Elantra's exterior design was polarizing, but its interior, especially in the Limited trim, was praised for its stylish and high-tech ambiance, despite some hard plastic elements.

In contrast, the 2023 BMW 3 Series, a staple of the brand since 1975, underwent a subtle yet sporty refresh for the model year. The exterior retained its classic kidney grille and introduced redesigned LED headlights and air intakes, enhancing its athletic appeal. The interior was where the 3 Series truly shone, featuring the advanced BMW iDrive 8 system with a 27.2-inch curved display. The minimalist dashboard design and driver-centric cockpit added to the premium feel. The M Sport package further elevated the interior with an M leather steering wheel and unique finishes. Overall, the 3 Series combined traditional BMW elegance with modern technological advancements.

The 2023 Hyundai Elantra Limited, with its 2.0-liter four-cylinder engine producing 147 horsepower and 132 pound-feet of torque, was not designed for speed enthusiasts. However, its driving dynamics were surprisingly engaging, with a peppy feel and a commendable CVT/IVT transmission. The Elantra Limited achieved an average of 33 mpg during testing, close to its EPA rating of 34 mpg. While the standard torsion-beam rear axle might not appeal to purists, the Elantra's ride and handling were well-balanced, offering a quiet and comfortable experience on highways and a composed demeanor on winding roads. The steering, though not particularly sharp, was adequate for most driving scenarios.

The 2023 BMW 3 Series offered a range of powertrains, including a twin-turbo 2.0-liter four-cylinder engine for the 330i and 330e, and a twin-turbo 3.0-liter inline-six for the M340i. The 330i delivered 255 horsepower and 295 pound-feet of torque, achieving 0-60 mph in 5.4 seconds. The 330e, with its electric assist, produced 288 hp and 258 lb-ft of torque, offering a 22-mile electric-only range. The M340i, with 382 hp and 369 lb-ft of torque, reached 60 mph in 4.1 seconds. Fuel economy varied slightly across trims, with the 330i achieving up to 34 mpg on the highway. The 330i, equipped with the M Sport package, provided a balanced ride, with precise steering and a comfortable suspension, making it a versatile performer.

The 2023 Hyundai Elantra was a practical compact car with ample space for a family of four. The Limited model featured a comfortable six-way power driver's seat, dual-zone climate control, and heated front seats. However, rear-seat passengers might find the seating position too reclined, and the lack of rear air vents and USB ports was a drawback. The trunk offered 14.2 cubic feet of cargo space, with a 60/40-split folding back seat for added utility.

The 2023 BMW 3 Series provided a compact yet comfortable interior, with 38.7 inches of front headroom and 42 inches of legroom. Rear passengers had 37.6 inches of headroom and 35.2 inches of legroom. The SensaTec faux leather upholstery and power-adjustable front sport seats offered good support, though the seat cushions were somewhat firm. The 3 Series boasted 17 cubic feet of cargo space, with a 40/20/40-split rear seat for flexibility. Standard features included a power moonroof, with options for heated seats and a heated steering wheel.

The 2023 Hyundai Elantra expanded the availability of its 10.25-inch digital displays, offering them in the SEL Convenience package and as standard in the N Line trim. The infotainment system included Apple CarPlay, Android Auto, satellite radio, and wireless charging, though only Bluetooth supported wireless connectivity. The voice recognition system was generally effective, though it struggled with some commands. The Elantra Limited featured a Bose audio system, which fell short of expectations compared to rivals. Digital Key technology and Leading Vehicle Departure Alert were notable features.

The 2023 BMW 3 Series introduced the iDrive 8 system, featuring a 12.3-inch driver display and a 14.9-inch touchscreen. The system was intuitive, with customizable widgets and responsive voice commands. The BMW Intelligent Personal Assistant simplified navigation and control, though cloud-based navigation could be affected by weak cellular signals. Standard tech included USB-C ports, Bluetooth, Android Auto, Apple CarPlay, and a HiFi sound system. Optional features included wireless charging, a Harman Kardon sound system, and a 5G hotspot.

The 2023 Hyundai Elantra offered a comprehensive suite of standard safety features, including automatic high beams, forward-collision warning, automatic emergency braking, and lane-keeping assist. The Elantra Limited added cyclist detection, blind-spot monitoring, and adaptive cruise control with Highway Driving Assist. The Elantra received a five-star overall rating from the NHTSA, though it earned four stars in frontal crash protection.

The 2023 BMW 3 Series received a five-star crash safety rating from the NHTSA, though the PHEV model was unrated. The 2022 model earned a Top Safety Pick from the IIHS, but the 330i's headlights received a Poor rating. Standard safety features included a rearview camera, LED headlights, and Active Guard. Optional packages offered advanced driving assistance systems, including semi-autonomous driving features.