2024 Ford Bronco vs 2023 Genesis GV70

The 2023 Genesis GV70 exhibited a design that drew inspiration from its sedan counterpart, the G70, particularly noticeable above the belt-line. Its split-bar headlights and a distinctive chrome line that gracefully curved from behind the rear window were key stylistic elements that connected it to the G70. This chrome bar cleverly suggested a coupe-like SUV aesthetic without compromising versatility. Inside, the GV70's cabin was a testament to luxury, featuring top-notch materials and impeccable fit and finish. The interior design was a harmonious blend of contemporary and classic elements, with climate controls integrated into a curving bezel and a touchscreen that seamlessly emerged from the dash. The GV70's dashboard was equipped with a full touchscreen, complemented by a rotary dial and button controls on the center console, offering a tactile experience superior to touch capacitive controls found in some competitors.

In contrast, the 2024 Ford Bronco embraced a retro design that harked back to the 1960s, with the two-door model capturing the essence more effectively than the four-door. The Sasquatch Package, a notable upgrade, added a suspension lift and 35-inch mud-terrain tires, giving the Bronco a rugged and purposeful appearance. The Bronco's interior was designed for practicality, with marine-grade vinyl upholstery that was water-resistant but not particularly breathable. The Bronco's dashboard featured an 8-inch digital instrumentation display and a 12-inch touchscreen infotainment system, with grab handles anchoring each end of the dash. Compared to its primary rival, the Jeep Wrangler, the Bronco offered a more refined interior experience, with a nearly vertical windshield and effective square side mirrors providing good visibility.

The 2023 Genesis GV70 offered two gas-powered engine options: a turbocharged 2.5-liter four-cylinder engine producing 300 horsepower and 311 pound-feet of torque, and a twin-turbocharged 3.5-liter V6 engine delivering 375 horsepower and 391 pound-feet of torque. Both engines were paired with an eight-speed automatic transmission and all-wheel drive. The GV70's turbo-four engine provided ample power for most driving situations, while the V6 catered to performance enthusiasts with its extra grunt and throaty engine note. The GV70's driving experience was a balanced blend of comfort and sharp handling, making it a refined and well-rounded choice. The Electrified GV70 featured a 77.4-kWh battery pack powering two electric motors, producing a combined 429 horsepower and 516 lb-ft of torque, with a Boost Mode increasing output to 483 horsepower for short bursts. The electric GV70 offered a range of 236 miles and supported DC fast charging, replenishing the battery from 10 to 80 percent in just 18 minutes.

The 2024 Ford Bronco Big Bend came standard with a turbocharged 2.3-liter EcoBoost four-cylinder engine generating 300 horsepower and 325 pound-feet of torque. It offered a choice between a seven-speed manual transmission with a low first gear for rock crawling or a 10-speed automatic transmission. The Bronco's optional turbocharged 2.7-liter EcoBoost V6 engine delivered 330 horsepower and 415 lb-ft of torque, while the Raptor model featured a turbocharged 3.0-liter EcoBoost V6 producing 418 horsepower and 440 lb-ft of torque. The Bronco's part-time four-wheel-drive system was standard, with an advanced system featuring automatic 4WD available as an upgrade. The Bronco also offered off-roading technologies like Trail Control, Trail One-Pedal Drive, and Trail Turn Assist, enhancing its capability on challenging terrain. However, the Bronco's fuel efficiency was a concern, with the Big Bend Sasquatch averaging 16.9 mpg during testing.

The 2023 Genesis GV70 provided 56.9 cubic feet of cargo space with the rear seats folded and 28.9 cubic feet with the seats in use, making it competitive in the compact luxury SUV segment. The GV70 featured a hands-free power liftgate and a well-designed interior with decently large cupholders in the center console. While the front seats offered comfortable seating positions, the rear seats had tighter legroom, requiring front-row occupants to adjust their seats for rear passenger comfort. The rear bench did recline, allowing for a more comfortable seating position.

The 2024 Ford Bronco, particularly in the four-door configuration, offered ample interior space, accommodating four adults comfortably. The Bronco's marine-grade vinyl upholstery was water-resistant but not breathable, and cloth seats were available in the Heritage Edition. The Bronco's two-door models featured a standard hardtop with removable roof panels, while the four-door had a standard fabric soft top with an optional hardtop. The Bronco's cargo space varied depending on the configuration, with the two-door offering 22.4 cubic feet and 53.3 cubic feet with the seats folded, while the four-door provided 38.3 cubic feet and 83 cubic feet with the seats up and down, respectively.

The 2023 Genesis GV70 came equipped with a 14.5-inch touchscreen infotainment system featuring navigation, Apple CarPlay, and Android Auto. The touchscreen was user-friendly, with large icons and logical menu navigation. The GV70 also included four USB ports, wireless device charging, a Wi-Fi hotspot, and a nine-speaker stereo system. Available features included ambient lighting, a digital instrument panel, and the Genesis digital key.

For the 2024 model year, the Ford Bronco featured a 12-inch touchscreen version of its Sync 4 infotainment system as standard, offering wireless Apple CarPlay and Android Auto, FordPass Connect services, SiriusXM 360L satellite radio, and a seven-speaker stereo system. However, the Bronco's Sync 4 technology experienced connectivity issues with Apple CarPlay and inconsistent voice recognition performance. The Bronco Trail App provided access to maps and information for trails across North America.

The 2023 Genesis GV70 offered a comprehensive suite of driver-assistance technologies, including forward collision warning, automatic emergency braking with pedestrian detection, driver attention monitoring, blind-spot monitoring, and rear cross-traffic alert. The Advance Package on the 2.5T added a blind-spot camera system, reverse automatic emergency braking, and a 360-degree parking camera system. The Electrified GV70 included most of these features as standard, with the head-up display available in the Prestige trim.

The 2024 Ford Bronco Big Bend came with standard safety features such as forward-collision warning, automatic emergency braking, automatic high-beam headlights, and a backup camera with guidance grid lines. The Mid Package added Ford Co-Pilot360 technologies, including lane-departure warning, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, and rear parking sensors. The Bronco four-door received favorable crash test ratings from the IIHS, except for its headlight performance, which received a Marginal score.