Toyota Grand Highlander Pricing Analysis: Philadelphia, PA Market Report

Pricing Analysis by Model Year

Key Insights

• Significant New-Car Premium: The 2026 model is priced at $55,637, which is approximately 31.6% above its MSRP, indicating strong demand for the latest model.
• Moderate Depreciation for Recent Models: The 2025 model shows a 21.3% decrease from its MSRP, while the 2024 model has a smaller decline of ~4.0%, suggesting that newer models retain value better.
• Best Value Year: The 2024 Grand Highlander is the most competitively priced relative to its MSRP, making it an attractive option for buyers looking for value.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Philadelphia Region

Key Insights

• Highest Prices in Dover, DE: The city of Dover has the highest average price at $56,158, likely due to lower inventory and higher demand.
• Lowest Prices in New York, NY: New York offers the lowest average price at $45,600, indicating a more competitive market with higher inventory levels.
• Inventory Variation: Cities like Trenton, NJ and Newark, DE have substantial listings (133 and 94 respectively) but show average prices around $46,000, suggesting a balance between supply and demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD is the most common trim with 50 listings, reflecting strong demand for all-wheel-drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,445, commands a significant premium, indicating a market for luxury features.
• Limited Inventory for Base Trims: The LE FWD and LE AWD trims have the least inventory, suggesting lower demand or availability for these base models.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 2, 2026, CarGurus experts' opinions, and generative AI.