Toyota Grand Highlander Pricing Analysis: Philadelphia, PA Market Report

Pricing Analysis by Model Year

Key Insights

• Strong Premium on Newest Model: The 2026 model commands a significant price of $57,922, which is approximately 38.5% above its original MSRP of $41,860, indicating high demand for the latest offering.
• Recent Models Maintain Value: The 2025 Grand Highlander is priced at $50,664, reflecting a modest depreciation of only +10.0% vs MSRP, suggesting relative strength in this model year.
• Older Model Value Decline: The 2024 Grand Highlander is priced at an average of $45,450, which is -8.0% vs MSRP, showing an earlier onset of depreciation than the newest models.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Philadelphia Region

Key Insights

• Highest Prices Found in Trenton: The city of Trenton, NJ ($46,257) has the highest average price among nearby cities, indicating a potential scarcity or higher demand.
• Lowest Priced Market: New York, NY offers the lowest average price at $44,791, suggesting a more competitive market or higher supply.
• Price Consistency Across Cities: The average prices across cities range within $44,791 to $46,257, with listings generally concentrated around the lower $46K range.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD as Popular Option: The XLE AWD trim with 51 listings is the most frequently available, highlighting its strong appeal within the market.
• Significant Premium for Platinum Trim: The Platinum AWD trim has an MSRP of $55,045, suggesting a high demand for premium features.
• Minor Presence of Base Trims: Base trims like the LE AWD and LE FWD have limited inventory, indicating possible limited interest or higher preference for more equipped models.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 11, 2026, CarGurus experts' opinions, and generative AI.