2026 Toyota Highlander Hybrid Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Prices in Dallas: The Dallas, TX market has the largest average price at $55,674, indicating strong demand in this region.
• Lower Prices in Washington, DC: With an average price of $51,710, the Washington, DC market offers more competitive pricing compared to other major cities.
• Inventory Variance: Los Angeles has 27 listings and an average price of $54,815, while New York has 22 listings at $52,850, suggesting that inventory levels may not significantly influence pricing in these markets.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Dominance: The XLE AWD trim has the highest number of listings at 627, reflecting the popularity of all-wheel-drive models.
• Price Range: The Platinum AWD trim, priced at $55,275 MSRP, represents the premium option, while the XLE AWD at $47,620 MSRP serves as a more accessible offering.
• Feature-Rich Trims: All trims include several desirable features such as Bluetooth, Adaptive Cruise Control, and Navigation System, contributing to their appeal across various buyer segments.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Newer Models at Premium Prices: The 2025 Toyota Highlander Hybrid is currently priced at $53,921, reflecting a strong demand as it comes 15.2% above its MSRP of $46,820.
• Significant Depreciation Trends: The average prices for older models like the 2016 and 2015 Highlanders show steep declines, at -$44.0% and -$57.3% compared to their original MSRPs.
• Value Proposition for Recent Years: The 2022 model at $36,553 shows a modest depreciation of -7.2%, marking it as a potential sweet spot for buyers looking for newer technology without the steep new car price.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.