Kia Soul vs Mazda MAZDA3

Compact sedans are some of the most affordable vehicles today, which often leads to cheaper interiors, disappointing performance, and uninspired styling. The 2026 Mazda 3 bucks that trend with a cabin that could easily be mistaken for entry-level luxury fare, a spirited driving experience, and head-turning style. The current-generation Mazda 3 debuted as a 2019 model, but despite its age few updates are expected for 2026.

Verdict: The Mazda 3 proves that small cars don’t have to be boring.

The Kia Soul demonstrates that good ideas mean nothing without good execution. Launched for the 2010 model year, the Soul instantly drew attention with its distinctive boxy styling, but unlike the similarly-styled Honda Element and Scion xB, the Soul has managed to stick around.

That’s because the Soul has style and substance in equal measure. It’s both a practical car and a good value, just one that happens to be more interesting to look at than most other vehicles sharing those traits. Now in its third generation, the Soul is an excellent compromise between car and crossover, boasting the tidy proportions of the former and the upright driving position of the latter. So it makes sense to cross-shop it against both small hatchbacks and the gaggle of tiny crossovers that have hit the market since the Soul first appeared.

The current-generation Kia Soul was introduced for the 2020 model year and gets a number of notable updates for 2023, including more standard driver-assist features, small styling tweaks, and a revised lineup of trim levels including base LX, S, EX, and GT-Line models; the X-Line and Turbo variants have been discontinued. We drove a Kia Soul GT-Line for this review.