The Toyota Crown is a large sedan available with a choice of hybrid powertrains. Competitors include hybrids, such as the Honda Accord Hybrid, and other large cars, such as the Volkswagen Arteon.
2024 Toyota Crown Pricing, Specs, and Release Date
- What’s New for the 2024 Toyota Crown
- Design
- Powertrain
- Interior
- Technology
- Safety
- Pricing and Release Date
- Further Research

What’s New for the 2024 Toyota Crown
The Toyota Crown carries over unchanged into its second year. This big sedan features striking, fastback-like styling, an elevated ride height, and standard hybrid power, along with a big, comfortable cabin for sedate cruising. The Crown was introduced in 2023 to take its place at the head of Toyota’s car lineup, following the final year of the Avalon.
Design
The Toyota Crown takes the discontinued Avalon’s place as the brand’s biggest car. This fastback-styled full-size sedan rides 4 inches higher than its predecessor, which gives it a stately appearance compared to rivals yet manages to avoid looking too much like a crossover. Big windows give it an airy look and feel, with large wheels that nicely fill up the wheel openings. Bold and angular lighting marks the front and rear ends. Platinum trims can be optioned with two-tone paint for a gloss black stripe that runs up the hood, across the roof, and down the rear end.
Powertrain
Every Toyota Crown comes with a hybrid powertrain. The standard version in XLE and Limited trims combines a 2.5-liter four-cylinder engine with two electric motors, one on each axle, for standard all-wheel drive (AWD). This version makes a combined 236 horsepower and uses a continuously variable transmission (CVT). The Platinum gets a turbocharged 2.4-liter four-cylinder engine and an upgraded rear motor, for a combined 340 horsepower, and it uses a six-speed automatic transmission.
Fuel economy ratings are below average for a hybrid. The XLE and Limited are rated for 41 mpg city, 42 mpg highway, and 41 combined, while the Platinum gets 29 city, 32 highway, and 30 combined.

Interior
The Toyota Crown seats five passengers. The XLE comes standard with a combination of cloth and synthetic leather upholstery. In Limited and Platinum trims, the Crown wears genuine leather upholstery. Front seats are generally supportive and comfortable, with good views to the front and sides, but the rear view is partially obstructed. The second row has enough room for adults, and there’s plenty of storage throughout the cabin.
The Crown has a traditional trunk, rather than the liftgate usually found on fastback-styled sedans. It holds just 15.2 cubic feet of cargo, which is small for the segment, though the rear seatbacks can be folded for more space.
Technology
The 2024 Crown comes standard with a 12.3-inch infotainment touchscreen with sharp graphics and snappy responses. Other standard features include wireless Android Auto and Apple CarPlay compatibility, wireless device charging, voice recognition, and a six-speaker stereo. Options include a premium JBL stereo with 11 speakers, a smartphone-based digital key, and a Wi-Fi hotspot with remote monitoring.
Safety
The Toyota Crown comes standard with a rearview camera, adaptive cruise control, lane-keep assist, frontal and cross-traffic collision warning with automatic emergency braking, blind-spot monitors, rear cross-traffic alert, a rear-seat reminder, traffic-sign recognition, and automatic high beams. A semi-automated parking system is available. The National Highway Traffic Safety Administration (NHTSA) awarded the Crown a five-star overall rating, while the Insurance Institute for Highway Safety (IIHS) has awarded top Good scores in the three crash tests conducted.

Pricing and Release Date
The 2024 Toyota Crown is available now. As of this writing, Toyota lists pricing for the 2024 Crown starting at an MSRP of $40,350 for the base Crown XLE Hybrid, $45,950 for the Crown Limited Hybrid, and $53,370 for the Crown Platinum Hybrid Max. The destination charge is an additional $1,095.