Mercury Make Overview
SUVs / Crossovers
If i replace my old steering column with a new one do I have to reprogram and I do have the keys to the new steering column
Hi, I have a 1999 Ford Grand Marquis. The battery indicator is always ON and the Charging Dial Indicator goes over the top. This happens only after I help to jumpstart a dead battery. What possibly ...
Hey everyone, I'm hoping I can get some kind of an answer because I'm stumped. The other day my 01 Grand marquis ls totally died on me when I tried to start it. The battery is less than a year old ...
My car is Ford Cougar 1999 2.0 but with replaced Zetec 1.8 engine. Idle was very unstable and I replaced IAC valve. Now it is stable but not as should be, for example when I stop it drops slowly f...
I replaced the blower motor in my 2004 Grand Marquis after the air stopped blowing. This did not fix so I had the shop replace the resistor. The air worked for about a week then stopped blowing again....
Older Mercury Models
Mercury began in 1939 as a subsidiary of the Ford Motor Company. Its purpose was to provide a middle ground between the lower-runged Ford products and the premium Lincoln line, making them the Mama Bear, if you will, of the Ford empire.
Mercury, of course, is named for the Roman god of war, and his image was the brand's symbol in the beginning years. The icon has changed from an M to a cat and back to a modified M again, this time taking a waterfall shape. Model names have followed with these themes, running from a series of feline names (Cougar, Bobcat, and Lynx) to the current lineup loaded with initial Ms (Mariner, Milan, Montego, Monterey, Mountaineer, and in semi-conformity, Grand Marquis).
Mercury's sale history has seen peaks and valleys, but geneally more of the latter. Its survival as a brand is in question, although those doubts are not coming from the Ford Motor Company camp. It helps that the current selection now offers a truly green vehicle, the Mariner Hybrid, although hybrids in general may be losing popularity; their higher MSRP and not-that-exceptional highway fuel economy may lose the nod as other technologies come up to speed in maximizing fuel economy.
The Mercury brand still has its strength in quasi-luxury sedans, with ranging in size from the Milan to the Montego to the Grand Marquis. The lineup lacks a sporty car and loses its minivan after this year, as the Monterey has been discontinued.