Looking for a New Toyota Prius in your area?
CarGurus has 1,290 nationwide Toyota Prius dealers with 8,389 new car listings.
2016 Toyota Prius Test Drive Review
Does the new Prius “shatter expectations” as Toyota boasts? More important, does it retain its vaunted hybrid crown?
About 10 years ago, if you looked at hybrid sales, they would be closely tied to the price of fuel. As gas prices rose, so did sales of fuel-saving hybrids. As they fell, people were more likely to buy gas-guzzling trucks. But as the years went on, the hybrid market gained traction, and despite still representing a small portion of the total market, the hybrid segment has, in fact, demonstrated staying power.
The standard bearer for this growth has to be none other than the Toyota Prius. The first-generation Prius may have been a slightly anonymous little hybrid. But when the second generation dropped in 2004, that unmistakable Prius profile turned heads and had the fuel-saving capabilities to match. The rest, as they say, is history.
Flash-forward to 2016 and the Prius continues to be the heart and soul of the hybrid market. Since that second-generation version, the Prius has risen to icon status and is now rightfully among the most recognizable. For 2016, the Prius enters its fourth generation, with many of the hallmarks that have made it so popular and a few new tricks as well. Is it enough for the Prius to retain its place as the Hybrid King? Also, does it “shatter expectations,” as Toyota says? Read on to find out.
Look and Feel8/ 10
From first glance, the new Prius has that same slippery-through-air silhouette, but look a bit more closely and things become rather different from the previous two generations. Up front, the headlights are, um, unique. They have some extremely strange curves and angles and really look like they haven't decided whether they're coming or going.
From the side, the Prius continues its “Kammback” profile, but with an even more raked rear slope. As a result, the Prius loses its rear quarter-windows, and the C- and D-pillars are merged into one large, blacked-out C-pillar. The Prius almost has a four-door coupe look to it, and that's enhanced by a faux rear diffuser and smoked rear half-window. While the taillights are just as wild as the headlights, it all seems to play better out back with the other design elements. That said, beauty is in the eye of the beholder, and Toyota has been willing to push the design limits of the Prius to turn heads.
Inside, things are equally eye-opening. A large white dished area in the center console, the shifter panel, and the accent panel on the steering wheel all look like some sort of Apple product is underneath the surface trying to break through. It's a unique and odd style choice, especially since Apple’s CarPlay is not available on the Prius, to try to mimic that look.
As in past generations of the Prius, the instrument panel sits in the center of the dash. I fully detest this decision. In pursuit of looking “cool” or “different,” the instrument panel is moved to the center and instantly becomes less useful than if it were in its more conventional place. A head-up display brings some of the key information to a projection on the windshield straight ahead, but it's available only as an option on uprated trims. Given the placement of the instrument panel, this feature should be standard across the lineup.
The Prius is powered by 1.8-liter gas engine combined with two electric motor-generators. They output a net 121 horsepower. The Base model stores the electrical power in a nickel-metal-hydride battery, like the one in previous models. But every other trim gets a new, more compact lithium-ion battery pack. You shift it into gear using a strange little joystick. Left and up is Reverse. Just left is Neutral, left and down is Drive, and there’s a separate button for Park.
With luck you’ll get used to the shifter, but like the instrument panel, the Prius just has to play different. But once it's moving, the Prius drives surprisingly well. Step on the gas and go—pickup is pretty decent, and it corners well, too.
On the other hand, the Prius falls short on braking feel. It’s hard to say exactly what they feel like, but definitely not normal brakes; their distinctive feel likely has to do with the regenerative braking system, which helps save gas.
Fuel economy for the 2016 Toyota Prius is estimated at 54 mpg city/50 highway/52 combined. The Prius Two has an Eco sub-trim that gets even better estimates: 58/53/56.
Form and Function7/ 10
Despite the unique look of the center console and shifter, the Prius is ergonomically quite sound. There are plenty of cupholders, compartments, and places for all your daily gear. In that Apple-inspired center console, there's a small area that might at first look just like a place for your wallet and keys, but it's actually a wireless charging pad for properly equipped Android phones. (There are also attachments to equip iPhones with wireless-charging capability.)
The curvy silhouette of the Prius results in low overhangs for the second-row doors. Taller occupants will need to lower their head a little more than usual to avoid smacking it while entering. Once in the back seat, however, there's plenty of head- and legroom, even for taller drivers. Front and rear seats are comfortable, even for longer drives.
Behind the second row, the rear cargo area has 24.6 cubic feet of cargo space in base form. The Prius Two Eco, Prius Four, and Four Touring have a spare tire kit instead of a spare, which brings cargo space up to 27.4 cubic feet. With the rear seat down, the Prius offers an impressive 65.5 cubic feet of cargo space. That’s more than the Mazda3 hatchback, Volkswagen Golf, and even the cargo-master that is the Honda Fit.
Tech Level8/ 10
Despite its unfortunate placement in the center of the dash, the instrument panel provides a wealth of information and allows you to cycle through several menus chronicling fuel consumption as well as a live powertrain-status display. It’s rather fascinating to observe the many different ways that the components of the powertrain work together.
The Prius Two and Two Eco come with the Entune Media Bundle, featuring a 6.1-inch touchscreen display, 6 speakers with an AM/FM/CD player, USB 2.0 input, aux audio jack, reversing camera, Bluetooth voice activation, and the ability to integrate with Siri Eyes Free.
Move up to the Three, Three Touring, Four, or Four Touring and you'll get a 7-inch touchscreen, a 3-month trial of XM satellite radio, the Entune app suite, a navigation system, and HD predictive traffic and Doppler weather overlay.
Every Prius comes with Toyota’s Star Safety System, which includes enhanced vehicle stability control, traction control, an antilock brake system with electronic brakeforce distribution, brake assist, and Smart Stop Technology. This is added to the advanced front- and side-impact airbags as part of a comprehensive suite of standard safety features.
The Prius Four also comes standard with some high-level safety technology, including Pre-Collision Avoidance with Pedestrian Detection, Lane Departure Alert with Steering Assist, automatic high-beams, and dynamic radar cruise control. The Prius Four and Four Touring also come with a blind-spot monitor with rear cross-traffic alert.
The trim lineup for the Prius includes the Two, Two Eco, Three, Three Touring, Four, and Four Touring. Base MSRP for the 2016 Toyota Prius Two is $24,200. A Three Trim starts at $26,250. Our Four test model starts at $28,650, and a range-topping Four Touring will set you back an even $30,000.
Our test car costs about the same as a Ford C-Max Hybrid and a Toyota Camry Hybrid SE. And it costs thousands less than a similarly equipped Ford Fusion Hybrid Titanium FWD. The Prius will always have its fans, and its pricing is low enough to bring new recruits into the clan.
The pricing is competitive enough and the aesthetic and features are attractive enough to both retain the Prius faithful, and more importantly, attract a new crop of owners. Does it shatter expectations? Not really, but responsive handling and surprisingly quick pickup are pleasant surprises. If you enjoy saving fuel, don’t mind the unorthodox headlights, and want a daily driver with solid ergonomics and impressive cargo space, the 2016 Toyota Prius meets every expectation of the franchise. For us, that’s more than enough.
From open-wheel racecars to specialty off-road vehicles, George Kennedy has driven it all. A career automotive journalist, George has been a contributor, editor, and/or producer at some of the most respected publications and outlets, including Consumer Reports, the Boston Globe, Boston Magazine, Autoblog.com, Hemmings Classic Wheels, BoldRide.com, the Providence Journal, and WheelsTV.
What's your take on the 2016 Toyota Prius?
2016 Toyota Prius Top Comparisons
Users ranked 2016 Toyota Prius against other cars which they drove/owned. Each ranking was based on 9 categories. Here is the summary of top rankings.
All Prius Incentives
Cars compared to 2016 Toyota PriusPeople researching a 2016 Toyota Prius contacted a dealer about
Looking for a Used Prius in your area?
CarGurus has 17,001 nationwide Prius listings starting at $1,500.
Toyota Prius Questions
Yaw Rate Sensor Location In Prius 2016
Please tell me where is yaw rate sensor located in prius 2016 zvw50
Mpg Reading Error?
I bought the Toyota Prius 3 in November and mostly love it. The GPS really sucks though. My question is about the MPG readings. I reset the trip A meter every time I fill up and last time it says th...
Setting Time In 2017 Prius 4
Despite looking at the book, I can't seem to set the time (since the time change) in my new Prius 4. The salesman set it at the dealership but pressing "general" and getting check by "daylight savin...
Hey Would Not Honor The Price Listed
The dealer would not honor advertised price on your site and Toyota Certified site. I drove two hours. Can sites not be trusted on price? Bummer experience.
What Does Average Price Paid For Mean? Does It Include Tax And License And...
cars guru has an average price paid value for each dealership call per city. What does average price paid mean?? Is this total price out the door?
- Four Touring
- Search 76 listings
- Starting At: $26,992
- Search Toyota dealers
- Search 78 listings
- Starting At: $23,966
- Three Touring
- Search 172 listings
- Starting At: $25,189
- Search 56 listings
- Starting At: $21,995
- Two Eco
- Search 23 listings
- Starting At: $22,349
Toyota Prius Experts