Kia Sportage vs Subaru Ascent

No model demonstrates Kia’s growth like the Sportage compact crossover SUV. The nameplate has been around since Kia’s early days in the United States, and has evolved into a true rival for popular crossovers like the Honda CR-V, Subaru Forester, and Toyota RAV4. The current-generation Sportage was introduced for the 2023 model year; it gets revised styling for 2026.

Verdict: The refreshed Sportage arrives with the competent execution we’ve come to expect from Kia, but the X-Pro Prestige model doesn’t live up to the brand’s reputation for value.

The Subaru faithful wanted a replacement for the discontinued three-row Tribeca midsize SUV, and the Ascent answered the call when it went on sale in 2019. In 2023, for its fifth model year, the Ascent got a light refresh with revised styling, updated technology, and a new trim level with plenty of equipment and a trendy blacked-out look. Now, the 2024 Subaru Ascent continues with almost no changes, while several competitors in the segment receive significant updates.

Verdict: Can the 2024 Subaru Ascent fend off refreshed rivals in the midsize three-row SUV segment? The Ascent has plenty going for it, from standard all-wheel drive and substantial ground clearance to affordable prices and impressive safety ratings. But it comes across as a little quirky among mainstream choices, which could work in or against its favor.