Jeep Grand Wagoneer vs Lincoln Navigator

The Grand Wagoneer is a full-size SUV and shares its body-on-frame platform with the Ram 1500 pickup truck. It gets a refresh for 2026 that includes a new illuminated grille, more affordable pricing, and a simplified trim and naming structure. Even with the new lower starting price, the Grand Wagoneer is still packed with a lot of standard up-level features and has one of the best third-row seats in the segment.

Verdict: The Jeep Grand Wagoneer is a super-sized SUV that needs plenty of space to maneuver. While it’s a bit out of place in a city, the Grand Wagoneer shines in the suburbs or on road trips, begging for a family to fill its comfortable seats. It offers generous seating for up to eight passengers with good shoulder room in the third row to fit three children or small adults comfortably and has competitive cargo space for a vehicle in this segment.

With the new 2025 Navigator, Lincoln keeps the fundamentals in place, including its capable architecture and drivetrain. On this foundation, the company layers fresh styling, a new interior, and updated technology. The highlights include the Lincoln Digital Experience with a 48-inch panoramic display and the latest version of the BlueCruise hands-free driving system. However, one of our favorite things about the 2025 Navigator are its immersive wellness programs that transform the SUV into what Lincoln rightly calls a “spa on wheels.”

Verdict: At its heart, the 2025 Lincoln Navigator is a truck-based, full-size luxury SUV that shares plenty with the more affordable Ford Expedition. In exchange for the premium you’ll pay, the Navigator has exclusive design, materials, and features, and the luxurious Black Label trim is almost decadent inside. We think it might be worth its high price tag.