Mazda CX-70 vs Jeep Cherokee

The KL-generation Cherokee launched as a 2014 model and almost immediately began swirling in controversy. Jeep hadn’t offered a Cherokee in the United States since the 2001 model year, when the XJ Cherokee disappeared, replaced by two generations of the Jeep Liberty.

There was great excitement for this all-new Jeep. Lots of fans were hoping for a redo of the 1984 to 2001 Jeep Cherokee that really helped to define the midsize SUV class with a unibody and legendary toughness. “The 2014 Cherokee feels planted on the road, more carlike than trucklike…” read an early review in Car and Driver. A separate review from the same publication read: “If you have eyes, you’ve noticed that this Cherokee, code-named KL, makes no design references, other than with the grille, to the iconic, rectilinear XJ Cherokee.”

But the automotive industry isn’t necessarily in the business of fueling nostalgia. It’s interested in what it can sell in great numbers in the future, not what people liked 30 years ago. And what we’ve realized over the years is that the Cherokee is really good at what it does, and it’s capable of doing a lot more than you’d expect.

Jeep sells these at a rate of 240,000 annually, in a good year. The best the Jeep Liberty it replaced ever managed was 166,883 units before dropping off the face of the Earth entirely. Clearly, Jeep knew something we didn’t when it released the Cherokee.

The CX-70 midsize SUV mimics the Lexus RX by offering two rows of seats, seating for five people, distinctive styling, an upscale interior, and gas or plug-in hybrid (PHEV) powertrains. If this new Mazda model looks familiar, you’re not mistaken. The 2025 CX-70 is the same as the CX-90, but without a third-row seat. Subtle styling changes help it to stand apart from its family-friendly sibling in the Mazda SUV lineup.

Verdict: Mazda envisions itself as a premium brand and makes the necessary investments in its products to ensure credibility in that respect. However, its vehicles also cost less than luxury-badged alternatives, adding value to the equation. That value makes it easier to forgive the 2025 Mazda CX-70’s few shortcomings.