Kia K4 vs BMW i4

Don’t let BMW’s “Gran Coupe” designation fool you. This four-door sportback provides (admittedly snug) room for four adults and surprising utility thanks to its rear hatch. Top-notch reliability, impressive technology, and an enjoyable driving character are 2025 BMW i4 hallmarks, and BMW offers attractive lease programs for this four-door electric vehicle. The 2025 model year brings subtle design updates inside and out, a new infotainment system, and Plug & Charge convenience, increasing the i4’s already-considerable appeal.

Verdict: If anything is standing in the i4’s path to success, it’s the hubris of its twin-kidney nose screaming “This is a BMW!” Whether you love it or hate it, there is no denying it is distinctive, but excessive. Look past this styling feature, and you’ll discover an outstanding EV.

Kia’s new compact sedan replaces the oft-overlooked Kia Forte, an option that traded on value more than merit. Although the Forte provided practical packaging and decent performance (particularly in GT trim), shoppers driving home in a Forte were usually doing so because it was cheaper, rather than better, than the competition. With a revamped design and an impressive suite of standard tech, the new 2025 Kia K5 doubles down on the Forte’s fortes–particularly cargo space–while adding attractive features and retaining fuel efficiency and an affordable price tag.

Verdict: The 2025 Kia K4 is better than the outgoing Kia Forte. It offers more impressive tech, more standard safety features, more passenger space, and more cargo space. It’s still not quite as satisfying to drive as the segment leader, but with a starting price hovering around $22,000, it’s a far sight less expensive, too.