2023 Nissan Altima vs 2023 Toyota Prius

The 2023 Nissan Altima continues to hold its ground in the shrinking midsize sedan market, facing the industry's shift towards SUVs with dignity. With few competitors left, the Altima represents Nissan's commitment to the family sedan segment, offering updated aesthetics, a range of trims including the luxurious Altima SL, and an optional all-wheel-drive system. Despite the market's challenges, the Altima aims to remain a viable option for those seeking a traditional sedan experience. The 2023 Toyota Prius, on the other hand, has undergone a significant transformation, shedding its previous, purely utilitarian skin for a more attractive and powerful hybrid option. This latest iteration not only boasts improved aesthetics but also enhances performance without sacrificing its hallmark fuel efficiency. With a comprehensive suite of safety and technology features, the new Prius positions itself as a compelling choice in the hybrid market.

In terms of performance, CarGurus experts give the 2023 Nissan Altima a score of 4 out of 10, while the 2023 Toyota Prius earns a 7 out of 10. The Altima's performance is anchored by its 2.5-liter engine across most trims, with an optional turbocharged engine for those seeking more power. However, its real-world fuel economy and the overall driving experience may leave some drivers wanting. The Altima's handling and comfort are adequate for daily driving but lack the engagement found in some competitors. The Prius surprises with a significant power increase thanks to its new 2.0-liter engine and improved hybrid system, offering a more spirited and responsive driving experience. Improved acceleration times and a comfortable, quiet ride highlight the Prius's leap forward in performance. Its handling is agile, and the car feels more connected to the road, providing a pleasant and engaging drive without compromising its eco-friendly credentials.

When it comes to form and function, both the 2023 Nissan Altima and Toyota Prius score 7 out of 10 according to CarGurus experts. The Altima's interior design prioritizes straightforwardness and user-friendliness, featuring comfortable seating and logical arrangements of controls. Despite some ergonomic peculiarities and a rear seating area that feels a bit confined, it manages to provide a reasonably comfortable environment for driving and passengers alike. The trunk space, at 15.4 cubic feet, is practical for daily usage, though not the largest in its class. The Prius, with its exterior dimensions increasing, presents a mixed outcome in terms of interior space. It offers better legroom but has slightly compromised headroom compared to its predecessor. The optional fixed glass roof is a notable addition, enhancing the cabin's spatial perception, which is particularly appealing for those seeking a more open and airy interior feel. The luggage capacity, however, sees a bit of a reduction to 20.3 cubic feet, reflecting a prioritization of overall vehicle design and hybrid system accommodation over maximum cargo space. Nonetheless, the Prius maintains a well-considered balance between comfort and practical utility within its cabin, ensuring that it remains functional without sacrificing the improved aesthetic and design ethos of the new model.

Technology ratings from CarGurus experts place the 2023 Nissan Altima at 9 out of 10, surpassing the 2023 Toyota Prius, which scores 7 out of 10. The Altima shines with its infotainment offerings, especially starting from the SV trim upwards. Its available 12.3-inch touchscreen infotainment system is a highlight, featuring intuitive navigation, wireless connectivity options, and a user-friendly interface. Nissan's emphasis on technology is evident, providing a modern and connected driving experience. The Prius, while offering a solid base of tech features, including wireless Apple CarPlay and Android Auto, has room for improvement. Its 8-inch touchscreen can be upgraded to a 12.3-inch display for enhanced usability. However, the requirement for subscriptions for certain navigation and connectivity features may deter some users. Despite this, the Prius remains competitive in tech offerings, especially considering its comprehensive standard safety technologies.

Safety is a critical aspect where the 2023 Toyota Prius excels with a score of 9 out of 10, compared to the 2023 Nissan Altima's 7 out of 10. The Altima is equipped with a broad array of standard safety features, including Nissan Safety Shield 360, which covers the essentials from forward-collision warning to lane departure warning. While it scores well in crash tests, there are areas, such as outward visibility, where improvements could enhance safety further. The Prius benefits from Toyota Safety Sense 3.0, a comprehensive suite of advanced driver-assistance systems that elevate its safety credentials. Its proactive and minimally intrusive safety features, combined with standard offerings across all trims, set a high standard for hybrid safety.

On cost effectiveness, CarGurus experts rate the 2023 Nissan Altima at 4 out of 10 and the 2023 Toyota Prius at 6 out of 10. The Altima presents a more affordable entry point compared to some rivals but falls short in offering the same level of value-added features and maintenance perks. Its higher trims and optional features can quickly escalate the price, diminishing its value proposition in a competitive segment. The Prius, despite a price increase for the latest model year, justifies its cost through significant improvements in style, performance, and technology. While no longer the bargain it once was, the Prius's comprehensive upgrades and robust safety features present a compelling case for its higher price tag, especially for eco-conscious buyers looking for a hybrid without compromises.