2022 Jeep Grand Cherokee L vs 2022 Mazda CX-5

Jeep is now a luxury brand. That's why the 2022 Grand Cherokee L can ask, with a straight face, that you pay up to $70,000 for the privilege of ownership. But because Jeep is a proudly American brand, a war veteran that helped Allied troops defeat fascism, the company has earned the kind of unvarnished reputation and universal praise given only to a handful of U.S. presidents.

As such, a $60,000 Wrangler or a $100,000 Grand Wagoneer doesn't seem snooty, while a Mercedes-Benz or a Lexus sure does. Jeep's heritage as a hardcore 4x4 brand and its newer image as a bougie city truck maker can coexist. We took a Grand Cherokee L Summit Reserve across Tennessee to prove it.

It’s easy for a luxury brand to lose stature and cachet, but it’s hard for a mainstream brand to gain it. Nevertheless, Mazda is giving it the good old college try, having discussed its plan to become a premium brand for more than half a decade.

Unlike some automakers that rely solely on marketing to support their premium brand positioning, Mazda heavily invests in everything from design and engineering to dealership facilities, all to ensure there is substance behind its claim. Now, numerous updates to its most popular model elevate the 2022 Mazda CX-5 solidly into premium territory.

Don’t believe us? Drive one of the turbocharged versions of the 2022 CX-5 back to back with a similarly priced Audi Q3, Buick Envision, BMW X1, GMC Terrain, or Mercedes-Benz GLA, and you’ll see what we mean.