Toyota Highlander Hybrid Pricing Analysis: Washington, DC Market Report

Pricing Analysis by Model Year

Key Insights

• Strong Demand for Newer Models: The 2026 Highlander Hybrid is priced at $51,575, reflecting a 6.5% premium over its MSRP, indicating robust demand for the latest model.
• Significant Depreciation for Older Models: The 2017 model shows a steep decline, priced at $14,999, which is ~58.7% below MSRP, highlighting the rapid depreciation typical of older vehicles.
• Best Value in Recent Years: The 2022 Highlander Hybrid is priced at $28,819, representing a ~27.5% drop from MSRP, making it a compelling option for budget-conscious buyers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Washington Region

Key Insights

• Highest Prices in Baltimore: The average price in Baltimore, MD is $34,596, indicating a strong demand in urban areas with limited supply.
• Best Value in Winchester: Winchester, VA offers the lowest average price at $24,216, suggesting a more price-sensitive market or higher inventory levels.
• Inventory Variation: Cities like Manassas, VA and Fredericksburg, VA have substantial listings (156 and 132 respectively), but their average prices are significantly higher than Winchester, indicating regional pricing disparities.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD is the Most Common Trim: With 56 listings, the XLE AWD serves as a benchmark for pricing, reflecting strong demand for this well-equipped variant.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, commands a significant premium, indicating a market willing to pay for luxury features.
• AWD Dominance: All trims listed are AWD, highlighting a regional preference for all-weather capability in the Washington, DC area.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 23, 2026, CarGurus experts' opinions, and generative AI.