Toyota Highlander Hybrid Pricing Analysis: Houston, TX Market Report

Pricing Analysis by Model Year

Key Insights

• Recent Models Retain Value: The 2024 Highlander Hybrid is priced at $37,657, reflecting a -8.0% depreciation from its MSRP, indicating strong demand for newer models.
• Significant Depreciation for Older Models: The 2017 Highlander Hybrid shows the steepest decline at -44.2% vs MSRP, highlighting the rapid depreciation typical of older vehicles.
• Best Value Year: The 2021 model offers a balance with a current average price of $33,323, representing a -13.9% depreciation, making it a potentially attractive option for buyers.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Houston Region

Key Insights

• Highest Prices in Lake Charles: The Lake Charles, LA market commands the highest average price at $48,222, likely due to limited inventory and higher demand.
• Best Value in Lufkin: Lufkin, TX offers the lowest average price at $31,650, indicating a more price-sensitive market with potentially higher inventory.
• Price Stability in Major Markets: Cities like Katy, TX and Conroe, TX show relatively stable pricing around $34,410–$34,528, suggesting consistent demand in suburban areas.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• AWD Trims Dominate Listings: The XLE AWD trim is the most common with 23 listings, reflecting strong demand for all-wheel-drive options.
• Premium Pricing for Higher Trims: The Platinum AWD trim, priced at $55,675, is significantly higher than base trims, indicating a premium for luxury features.
• Limited Inventory for Popular Trims: The Limited AWD trim has 20 listings, suggesting a competitive market for this mid-range option.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from July 9, 2026, CarGurus experts' opinions, and generative AI.