Toyota Highlander Hybrid Pricing Analysis: Houston, TX Market Report

Pricing Analysis by Model Year

Key Insights

• Recent Vehicles Below MSRP: Current average prices for the 2024 and 2023 Highlander Hybrids are below their original MSRPs, at $34,698 and $37,486, indicating a depreciation trend starting at the latest models.
• Steep Depreciation for Older Models: The 2016 model shows a significant drop to $18,742, down nearly 61.1% from its original MSRP, highlighting accelerated depreciation for older vehicles.
• Best Value Year: The 2021 Highlander Hybrid stands out for its pricing at $31,987, reflecting a relatively modest depreciation of ~17.3% compared to its MSRP.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Houston Region

Key Insights

• Highest Priced City: Victoria, TX has the highest average price at $40,720, likely reflecting a limited inventory and higher demand in that area.
• Lowest Priced City: Conroe, TX offers a more affordable average price of $30,878, indicating a more competitive market or better supply.
• Inventory Distribution: The variation in pricing across cities suggests differing demand dynamics, with cities like Katy (78 listings) demonstrating higher pricing compared to those with limited inventory like Victoria (45 listings).

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Most Listed Trim: The XLE AWD trim leads with 22 listings, indicating strong interest and perhaps favorable pricing dynamics.
• Premium Trim Pricing: The Platinum AWD ($55,275 MSRP) is positioned significantly higher, reflecting the added luxury features and greater demand for higher-end trims.
• Feature-Rich Offerings: Each trim includes desirable features such as AWD capability and advanced technology, appealing to varying consumer preferences.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 25, 2026, CarGurus experts' opinions, and generative AI.