Toyota Highlander Hybrid Pricing Analysis: Houston, TX Market Report

Pricing Analysis by Model Year

Key Insights

• Depreciation Curve: The 2016 Highlander Hybrid has depreciated significantly, showing a current average price of $18,872, reflecting a -60.5% decline from its original MSRP.
• Recent Models Hold Value: The 2024 model is currently priced at $34,457, which is approximately -15.3% below MSRP, indicating a potential strong resale value compared to older models.
• Stable Price Point for 2022-2023 Models: Both the 2022 and 2023 models are priced similarly around $36,500, suggesting stable pricing trends for recent vehicles.

Model Year Pricing

Pricing in Nearby Cities

Market Area: Greater Houston Region

Key Insights

• Price Variability: The highest average price is in Victoria, TX at $40,708, likely due to limited supply and specific market dynamics favoring higher-end models.
• Lowest Pricing in Conroe: Conversely, Conroe, TX offers the lowest average price at $29,736, indicating a more competitive market which may cater to price-sensitive buyers.
• Demand Affecting Pricing: Cities with fewer listings, such as Victoria, show higher prices, while those with greater inventory, like Katy, reflect more favorable pricing.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• Inventory Dominance of XLE AWD: The XLE AWD trim, with 25 listings, is the most common, suggesting a high demand for this configuration among buyers.
• Price Variations Among Trims: The Platinum AWD is the highest MSRP trim at $55,275, indicating a significant markup relative to the base trims, which feature additional luxury and technology enhancements.
• Feature-Rich Limited AWD Trim: The Limited AWD trim combines desirable features appealing to families with a reasonable MSRP of $52,075.

Trim-Level Details

These recommendations are based on CarGurus' proprietary market data from June 18, 2026, CarGurus experts' opinions, and generative AI.